Customer Development Executive

Coca-Cola Beverages Singapore, Malaysia & Brunei; Singapore; On-site; SGD 45,000 - 70,000; Full time

Job summary

A leading beverage company seeks a Sales Manager in Singapore to drive sales and profitability across key accounts. This role involves developing and executing strategies for customer recruitment, managing business relationships, and ensuring sales targets are met. Ideal candidates will have a degree in Sales and Marketing and at least 3 years of experience in the fast-moving consumer goods sector.

Qualifications

• Degree or diploma in Sales and Marketing preferred.
• Minimum of 3 years in fast-moving consumer product sales or customer service.

Responsibilities

• Plan and implement sales and profitability strategies across key accounts.
• Develop new customer recruitment and account development strategies.
• Conduct regular business reviews and manage customer relationships.

Skills

Sales Strategy

Customer Relationship Management

Market Analysis

Education

University Degree/Diploma in Sales and Marketing

Job description

Key Duties / Responsibilities

A: Achieving Sales, Incremental Volume and Profitability:

1. Plan and implement overall incremental sales volume, profitability and budget plans. Responsible for growing volume, placement and revenue in key channels and accounts.

2. Identify key accounts for increased business partnerships and growth opportunities via strategic and beneficial to drive sales programs.

3. Manage and growing contract renewals; formulate open tenders’ proposals for key accounts with a positive company PADE. Fulfill existing terms and conditions. E.g. DME/Accruals/Incentives.

4. Conduct regular business reviews internally and with designated key accounts. Re-negotiate terms and benefits to improve profitability, sustainability and resources maximization.

5. Develop business plans, strategies and promotional activities with key accounts to drive volume and revenue indicators.

6. Formulate plans to continuously grow unconventional channels key accounts and convert accounts to increase horizontal and vertical volume growth.

7. Ensure key customers equipment orders are prepared and execute timely and within budget so that equipment procurement targets are supported. Prepare placement plan and forecast for refurbishment action and stock control.

8. Identify new strategic locations for market penetration and expansion opportunities.

9. Plan equipment movement to optimize assets contribution and maximization. Track sales, profitability and net sales revenue of all equipment placed in key outlets with the objectives to improve return on investment as per Company standards. Ensure proper utilization of vending machines to minimize depreciation costs.

10. Work closely with all relevant internal and external stakeholders to achieve business objectives.

11. Develop and maintain good customer service and mutually benefiting relationships with existing key clients.

12. Collect data and provide feedback on market intelligence and general industry trends. Identify business strengths, weakness, opportunities and threats to pre-empt and counter-propose business strategies and tactics in the market.

13. Monitor and manage the collection of outstanding payments.

B. Sales and Channel Development:

1. To develop new & existing customer recruitment and account development strategies including business plan for new and existing outlet to increase procurement of package, coffee, vending and bulk water business

2. Plan and implement promotional and engagement activities and channel activation programs to increase awareness; create brand and market value; optimizing sales volume and revenue.

3. Develop annual major customer plans to include exclusive promotions/sponsorship, total package service and maintenance programs to increase sales volume and pricing.

4. Accountable for meeting and growing set overall channel placement targets and against universe opportunities, net sales revenue, incremental volume and return on investments target.

C. Task Analysis:

1. Execute, review and report on progress of sales and recommend relevant action plans accordingly.

2. Submit progress reports and updates on channel development, projects and activities.

3. Monitor potential loss sales volume of equipment and arrest problems

4. Liaise with Customer Contact Centre, National Sales Contact and Technical personnel to ensure smooth follow-up and response to service calls.

5. Work with Vending Operations team, and third-party vendors to ensure account service levels and financial goals are attained

6. Liaise with Customer Accounting, Financial Accounting and Commercial Finance on billing, payment, accruals, and settlement matters.

7. Regular customer visits based on daily call plan. Achieve key objectives set out for each call.

Qualification: University Degree/Diploma with qualifications in Sales and Marketing (Degree holders preferred)

Experience:

a) 3 years’ experience or more in the sales of fast-moving consumer products and/ or customer service industry

b) Preferably with key account servicing/customer service/operations sales and support background