Customer Development Executive

Coca-Cola Singapore Beverages Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading beverage company in Singapore seeks a Sales Executive to oversee key account management and sales channel development. The ideal candidate will have a degree in Sales and Marketing and experience in FMCG sales. Responsibilities include implementing strategies to drive sales volume and profitability, while ensuring customer engagement and service levels are met.

Qualifications

• Degree holders preferred for Sales and Marketing.
• Minimum of 3 years' experience in FMCG or customer service.
• Background in key account servicing or operations sales.

Responsibilities

• Plan and implement sales volume and profitability strategies.
• Develop promotional and engagement activities to increase brand awareness.
• Monitor sales progress and provide action plans accordingly.

Skills

Sales Strategy Development

Key Account Management

Customer Service

Education

University Degree/Diploma in Sales and Marketing

Job description

Key Duties / Responsibilities

A: Achieving Sales, Incremental Volume and Profitability:

• Plan and implement overall incremental sales volume, profitability and budget plans. Responsible for growing volume, placement and revenue in key channels and accounts.

• Identify key accounts for increased business partnerships and growth opportunities via strategic and beneficial to drive sales programs.

• Manage and growing contract renewals; formulate open tenders’ proposals for key accounts with a positive company PADE. Fulfill existing terms and conditions. E.g. DME/Accruals/Incentives.

• Conduct regular business reviews internally and with designated key accounts. Re-negotiate terms and benefits to improve profitability, sustainability and resources maximization.

• Develop business plans, strategies and promotional activities with key accounts to drive volume and revenue indicators.

• Formulate plans to continuously grow unconventional channels key accounts and convert accounts to increase horizontal and vertical volume growth.

• Ensure key customers equipment orders are prepared and execute timely and within budget so that equipment procurement targets are supported. Prepare placement plan and forecast for refurbishment action and stock control.

B. Sales and Channel Development:

• To develop new & existing customer recruitment and account development strategies including business plan for new and existing outlet to increase procurement of package, coffee, vending and bulk water business

• Plan and implement promotional and engagement activities and channel activation programs to increase awareness; create brand and market value; optimizing sales volume and revenue.

• Develop annual major customer plans to include exclusive promotions/sponsorship, total package service and maintenance programs to increase sales volume and pricing.

• Accountable for meeting and growing set overall channel placement targets and against universe opportunities, net sales revenue, incremental volume and return on investments target.

C. Task Analysis:

• Execute, review and report on progress of sales and recommend relevant action plans accordingly.

• Submit progress reports and updates on channel development, projects and activities.

• Monitor potential loss sales volume of equipment and arrest problems

• Liaise with Customer Contact Centre, National Sales Contact and Technical personnel to ensure smooth follow-up and response to service calls.

• Work with Vending Operations team, and third-party vendors to ensure account service levels and financial goals are attained

Qualification: University Degree/Diploma with qualifications in Sales and Marketing (Degree holders preferred)

Experience:

a) 3 years’ experience or more in the sales of fast-moving consumer products and/ or customer service industry

b) Preferably with key account servicing/customer service/operations sales and support background