Cultural Creative Director

THE PROVIDORE SINGAPORE PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A premier lifestyle brand in Singapore is seeking a visionary Cultural Creative Director to lead its cultural and creative strategy. The ideal candidate will have 10–15 years of experience in creative direction, exceptional leadership skills, and a portfolio that showcases innovation in brand storytelling and experiential design. Responsibilities include shaping the brand vision, developing cultural initiatives, and collaborating with cross-functional teams to elevate the brand's identity. This senior leadership role is critical for positioning the brand as a leader in design and culinary culture.

Qualifications

• 10–15 years of senior-level experience in creative direction, cultural strategy, or brand leadership.
• Strong portfolio demonstrating innovation in brand storytelling.
• Proven experience leading regional cultural or tourism initiatives.

Responsibilities

• Define long-term cultural and creative vision for the brand.
• Lead initiatives that align with regional cultural trends.
• Oversee creation of narratives and multimedia content.

Skills

Strategic thinking

Cultural engagement

Experiential storytelling

Leadership

Communication

Innovation

Job description

The Providore is seeking a visionary Cultural Creative Director to define and lead the brand’s cultural, creative, and experiential strategy across Singapore and the region. This is a senior leadership role for a strategic thinker and cultural innovator who can fuse art, design, culinary lifestyle, and experiential storytelling to elevate The Providore’s identity as a premier lifestyle brand.

You will be responsible for shaping the brand’s creative vision, guiding multidisciplinary teams, and developing cultural and experiential initiatives that resonate across markets. This role requires a leader capable of influencing regional cultural and tourism strategies, building strategic partnerships, and positioning The Providore as a beacon of creativity, design, and culinary culture.

Key Responsibilities

• Strategic Creative Leadership: Define the long-term cultural and creative vision of The Providore, integrating brand, lifestyle, and customer experience across all touchpoints.
• Regional Cultural & Tourism Strategy: Lead initiatives that align with regional cultural trends, tourism development, and experiential storytelling to strengthen brand presence.
• Brand Storytelling & Content Innovation: Oversee the creation of compelling narratives, campaigns, and multimedia content that celebrate the brand’s heritage, craftsmanship, and lifestyle ethos.
• Experiential Design & Activation: Conceptualize and implement immersive retail, café, and digital experiences that engage customers and elevate the brand.
• Cross-functional Leadership: Collaborate with marketing, operations, product development, and external partners to ensure cohesive creative execution.
• Trend Insight & Foresight: Continuously research global cultural, lifestyle, design, and culinary trends to ensure The Providore remains at the forefront of innovation.
• Team Development: Inspire, mentor, and lead a high-performing creative team, cultivating a culture of innovation, excellence, and experimentation.
• Brand Partnerships & Collaborations: Identify and develop strategic collaborations with cultural institutions, artists, designers, and tourism stakeholders across the region.

Requirements

• 10–15 years of senior-level experience in creative direction, cultural strategy, or brand leadership.
• Proven experience leading regional cultural or tourism initiatives and developing high-impact experiential campaigns.
• Strong portfolio demonstrating innovation in brand storytelling, experiential design, and cultural engagement.
• Deep understanding of lifestyle, culinary, design, and creative industries.
• Exceptional leadership, strategic thinking, and communication skills.
• Track record of building and mentoring multidisciplinary creative teams.
• Ability to operate at the intersection of creativity, culture, and commercial outcomes.
• Experience in digital innovation, VR/AR experiential projects, or immersive media is a plus.