CRM Marketing Executive

PetroChina International (Singapore) Pte. Ltd.; Singapore; On-site; SGD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a CRM Marketing Executive to enhance customer engagement through effective management of their CRM system and mobile app. This role involves spearheading targeted campaigns, ensuring data integrity, and collaborating with cross-functional teams to deliver personalized experiences. Ideal candidates will have a background in Business Information Technology or Data Analytics, with proficiency in CRM platforms and strong analytical skills. Join a dynamic team where your contributions will directly impact customer satisfaction and business success.

Qualifications

• 1-3 years of experience in CRM management or customer engagement roles.
• Strong data analysis skills and proficiency in CRM platforms.

Responsibilities

• Manage and optimize the CRM system and mobile app for customer engagement.
• Design and execute CRM campaigns to boost customer acquisition and retention.

Skills

CRM Management

Data Analysis

Microsoft Excel

Interpersonal Skills

Multitasking

Education

Bachelor’s Degree in Business Information Technology

Bachelor’s Degree in Business Administration with Data Analytics

Tools

Salesforce

HubSpot

Tableau

Power BI

Job description

Job Overview

This role is responsible for managing and optimizing the company’s Customer Relationship Management (CRM) system and mobile app to drive customer engagement, streamline digital operations, and enhance the overall customer journey. The CRM Marketing Executive will spearhead targeted CRM campaigns, ensure data integrity, and collaborate cross-functionally to align initiatives with business objectives, delivering personalized and impactful customer experiences across Singapore and key international markets.

Responsibilities

1. CRM & Mobile App Management

• Oversee daily operations, maintenance, and enhancements of the CRM system and mobile app to ensure seamless functionality and user satisfaction.

• Translate business needs into actionable system updates, configuring CRM features and mobile app improvements to meet strategic goals.

• Lead the rollout of new CRM functionalities and mobile app updates, coordinating user acceptance testing (UAT), deployment, and post-launch support.

2. Issue Resolution & Vendor Coordination

• Diagnose and resolve CRM and mobile app issues promptly, collaborating with IT teams and external vendors to ensure minimal disruption.

• Maintain strong vendor relationships to facilitate timely technical support and system enhancements.

3. Membership, Database & Campaign Management

• Maintain and cleanse the CRM database to ensure data accuracy, consistency, and compliance with privacy regulations.

• Design, execute, and monitor CRM campaigns to boost customer acquisition, engagement, and retention, leveraging segmentation and personalization strategies.

• Develop automated workflows to enhance campaign efficiency and customer touchpoints.

4. Analytics & Reporting

• Extract and analyze CRM and mobile app data to generate actionable insights on membership activity, campaign performance, and customer behavior.

• Create comprehensive reports and dashboards to support data-driven decision-making for marketing and sales teams.

• Monitor key performance indicators (KPIs) to optimize campaign effectiveness and customer satisfaction.

5. Cross-Functional Collaboration

• Partner with marketing, sales, and customer service teams to align CRM and mobile app initiatives with broader business strategies.

• Facilitate cross-departmental workshops to gather requirements and ensure cohesive execution of customer engagement programs.

6. System Support & Training

• Provide technical support and guidance to internal teams on CRM and mobile app usage, resolving basic issues and escalating complex cases as needed.

• Develop user-friendly training materials and conduct sessions to enhance team proficiency with CRM tools and mobile app features.

7. General Marketing Support

• Contribute to ad-hoc marketing projects, including content creation, event support, and promotional campaigns, to achieve departmental objectives.

• Offer creative input to enhance marketing strategies and customer engagement initiatives.

Requirements

• Bachelor’s Degree in Business Information Technology, Business Administration with Data Analytics, or a related field; candidates with combined Business and IT expertise are preferred.

• 1-3 years of experience in CRM management, marketing, or customer engagement roles; fresh graduates with relevant internships or projects are welcome to apply.

• Proficiency in Microsoft Excel, CRM platforms (e.g., Salesforce, HubSpot), and reporting tools (e.g., Tableau, Power BI).

• Strong data analysis skills with the ability to interpret trends and optimize campaigns based on insights.

• Technical aptitude with an understanding of system logic, APIs, and integration processes.

• Excellent written and spoken proficiency in English and Chinese (Mandarin) to engage diverse stakeholders effectively.

• Meticulous attention to detail, with strong multitasking and organizational skills.

• Exceptional interpersonal and communication skills to foster collaboration across teams.

• Self-motivated, proactive, and capable of working independently in a fast-paced environment.

Please write in with a full resume, present and expected salary, contact telephone number(s) and any other relevant information to:

Email:[e-mail]

We regret to inform that only shortlisted candidates will be notified.

Personal Data Protection

In submitting your personal data and/or resume, you shall be deemed to consent to us collecting, using and disclosing your personal data for the purpose of assessing your job application. Information collected may also be disclosed to the PetroChina Group of Companies (which includes PetroChina International (Singapore) Pte. Ltd., Singapore Petroleum Company Limited) for this purpose.