CRM Campaign Specialist

Dyson GmbH; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading technology company in Singapore is looking for a CRM Campaign Specialist with strong expertise in Salesforce Marketing Cloud. You will develop and implement marketing campaigns, provide training, and support for campaign execution. The ideal candidate has over 3 years of experience, excellent analytical skills, and is a proactive team player. This role promises an engaging workplace that values diversity.

Qualifications

• 3+ years of experience in Salesforce Marketing Cloud.
• Proficiency in creating and managing campaigns in Salesforce Marketing Cloud.
• Strong analytical skills with data interpretation capabilities.

Responsibilities

• Develop and execute marketing campaigns using Salesforce Marketing Cloud.
• Provide guidance and support on campaign setup and operational issues.
• Collaborate with teams to monitor campaign performance metrics.

Skills

Salesforce Marketing Cloud

Email and mobile campaign management

Data analysis

Collaboration skills

Problem-solving

Tools

AmpScript

SQL

HTML

Job description

About the role

We are seeking a talented and experienced CRM Campaign Specialist to join our CRM team , you will be the Subject Matter Expert for all things Salesforce Marketing Cloud (SMFC) related, lead campaign implementation, and drive innovation to ensure we get the most out of the platform.

Responsibilities:

Campaign Execution

• Develop and execute marketing campaigns/automations using Salesforce Marketing Cloud, including email marketing, mobile messaging, social media advertising, and more.
• Build and maintain customer data extensions within Salesforce Marketing Cloud to ensure accurate targeting and segmentation.
• Campaign deployment might occasionally involve utilisation of other marketing platforms.
• Collaborate with Retention Strategy Lead to define campaign objectives, target audience, communications cadence and messaging strategy.
• Collaborate with Analytics Lead to monitor and analyze performance metrics to optimize campaign effectiveness.

Subject Matter Expert

• Provide guidance to Markets on campaign set up and implementation, function as the first level of support.
• Provide training and support to team members on Salesforce Marketing Cloud tools and capabilities, including building Step-by-Step Guide and maintaining documentations.
• Provide operational support, including raise tickets and collaborate with the Product/IT Owners to resolve issues.
• Stay up to date on industry best practices and new features within the Salesforce Marketing Cloud platform.
• Collaborate with Product Owners to enable new capabilities within SFMC.
• Collaborate with Analytics and Insights Teams to create data pipelines.

About you

• Strong working knowledge of Salesforce Marketing Cloud (3+ years), with hands-on operational and executional experience.
• Proficiency in creating and managing email and mobile campaigns, automation workflows, journey builder, freeform and data extensions within Salesforce Marketing Cloud.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience in crafting Operational Guides and related documentation.
• Excellent communication and collaboration skills.
• Proactive team player who enjoys solving problems and enabling those around them.
• Attention to detail and perfectionist approach to quality control.
• Salesforce Marketing Cloud certification is a plus.
• Must have technical skills in AmpScript, SQL, HTML.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.