CRM Campaign Specialist

Dyson Institute; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading technology company in Singapore is seeking a talented CRM Campaign Specialist to join their team. The specialist will manage marketing campaigns utilizing Salesforce Marketing Cloud, collaborate with analytics for performance optimization, and provide support across the team. Ideal candidates will have over three years of experience with Salesforce Marketing Cloud and strong analytical skills.

Qualifications

• 3+ years working knowledge of Salesforce Marketing Cloud.
• Experience in managing email and mobile campaigns.
• Ability to interpret data and make data-driven decisions.

Responsibilities

• Develop and execute marketing campaigns using Salesforce Marketing Cloud.
• Provide guidance on campaign setup and implementation.
• Collaborate with Analytics to optimize campaign effectiveness.

Skills

Salesforce Marketing Cloud

Email marketing

Analytical skills

SQL

HTML

Job description

time type Full time

posted on Posted 11 Days Ago

time left to apply End Date: September 30, 2025 (30+ days left to apply)

job requisition id JR32672

About the role

We are seeking a talented and experienced CRM Campaign Specialist to join our CRM team , you will be the Subject Matter Expert for all things Salesforce Marketing Cloud (SMFC) related, lead campaign implementation, and drive innovation to ensure we get the most out of the platform.

Responsibilities:

Campaign Execution

• Develop and execute marketing campaigns/automations using Salesforce Marketing Cloud, including email marketing, mobile messaging, social media advertising, and more.
• Build and maintain customer data extensions within Salesforce Marketing Cloud to ensure accurate targeting and segmentation.
• Campaign deployment might occasionally involve utilisation of other marketing platforms.
• Collaborate with Retention Strategy Lead to define campaign objectives, target audience, communications cadence and messaging strategy.
• Collaborate with Analytics Lead to monitor and analyze performance metrics to optimize campaign effectiveness.

Subject Matter Expert

• Provide guidance to Markets on campaign set up and implementation, function as the first level of support.
• Provide training and support to team members on Salesforce Marketing Cloud tools and capabilities, including building Step-by-Step Guide and maintaining documentations.
• Provide operational support, including raise tickets and collaborate with the Product/IT Owners to resolve issues.
• Stay up to date on industry best practices and new features within the Salesforce Marketing Cloud platform.
• Collaborate with Product Owners to enable new capabilities within SFMC.
• Collaborate with Analytics and Insights Teams to create data pipelines.

About you

• Strong working knowledge of Salesforce Marketing Cloud (3+ years), with hands-on operational and executional experience.
• Proficiency in creating and managing email and mobile campaigns, automation workflows, journey builder, freeform and data extensions within Salesforce Marketing Cloud.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience in crafting Operational Guides and related documentation.
• Excellent communication and collaboration skills.
• Proactive team player who enjoys solving problems and enabling those around them.
• Attention to detail and perfectionist approach to quality control.
• Salesforce Marketing Cloud certification is a plus.
• Must have technical skills in AmpScript, SQL, HTML.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

About Us

At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.

Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education.

Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world.

The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.