CRM & Applications Manager

MANPOWER STAFFING SERVICES (SINGAPORE) PTE LTD; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Une entreprise de premier plan recherche un expert en gestion CRM pour diriger et développer l'équipe CRM à travers l'Asie-Pacifique. Le candidat idéal aura plus de 7 ans d'expérience dans l'industrie pharmaceutique, avec des compétences techniques solides dans des plateformes telles que Salesforce et Alibaba Cloud. Vous serez responsable de la mise en œuvre, de la formation, et de l'optimisation des processus CRM pour garantir l'efficacité commerciale et la satisfaction des utilisateurs.

Qualifications

• Plus de 7 ans d'expérience dans l'industrie pharmaceutique.
• Expérience pratique avec Salesforce en tant qu'analyste ou consultant.
• Certification Salesforce Admin souhaitée.

Responsibilities

• Diriger et développer l'équipe CRM à travers la région Asie-Pacifique.
• Collaborer avec des parties prenantes et gérer des initiatives régionales CRM.
• Fournir des analyses de données à travers CRM pour soutenir l'efficacité commerciale.

Skills

Stakeholder management

Cross-functional collaboration

Analytical skills

Problem-solving

Presentation skills

Education

Bachelor’s or Master’s degree

Tools

Salesforce

Veeva

Alibaba Cloud

Job description

Key Responsibilities:

• Establish, lead, and grow the CRM & Applications team across the Asia Pacific region.
• Work closely with global, regional, and local stakeholders in IT, Sales, Marketing, Customer Service, and Technical/Field Service across all business units.
• Create and manage a community of regional champions to gather and prioritize requests for new projects and improvements within the Customer Engagement Ecosystem (including platforms like Life Science & Sales Cloud, Service Cloud, Marketing & Data Cloud, Field Service, and Alibaba Cloud in China).
• Ensure user support meets service level agreements (SLAs), conduct regular quality assessments, and implement necessary improvements.
• Collaborate with the global Center of Excellence to define KPIs for user adoption, team performance, and satisfaction.
• Deliver data-driven insights through CRM analytics, monitor key performance indicators, and generate reports to support commercial excellence and frontline efficiency.
• Lead regional CRM initiatives and process enhancements in alignment with global and local commercial strategies.
• Ensure comprehensive training materials are available and execute training plans to promote effective system and process usage.
• Identify opportunities for process automation and CRM innovation to improve efficiency, customer engagement, and business growth.
• Represent the APAC region in global CRM governance, advocating for local needs and enhancements through the champions network.

Candidate Profile:

• Education & Experience: Bachelor’s or Master’s degree in Business, IT, Data Science, Finance, or related field, with over 7 years of experience in the pharmaceutical industry, focusing on CRM, sales effectiveness, commercial excellence, and digital transformation.
• CRM Expertise: Practical experience in Salesforce as a Business Analyst, Consultant, Product Owner, or Administrator is advantageous.
• Implementation & Training: Proven track record in leading CRM deployments, training initiatives, and driving system adoption.
• Technical Skills: Proficient in Salesforce, Veeva, or similar platforms, with the ability to align system capabilities with business requirements.
• Leadership & Collaboration: Stakeholder management and leadership skills, with experience in cross-functional collaboration and change management.
• Certifications: Salesforce Admin certification advantageous; additional certifications such as Advanced Admin, Sales Cloud Consultant, Platform App Builder, Service Cloud Consultant, Field Service Consultant, and Marketing Cloud Admin/Consultant are a plus.
• Regional Expertise: Experience with Alibaba Cloud, especially in implementation, is highly desirable.
• Work Style: Independent, results-driven, and process-oriented.
• Soft Skills: Excellent analytical, problem-solving, interpersonal, and presentation skills; a collaborative team player.
• Travel: Willingness to travel internationally and work in multicultural environments.

We regret that only shortlisted candidates will be notified.

Name: Tan Ee Shuan

Registration No.: R23116670

EA License No.: 02C3423