Creator Marketing Manager, YouTube Marketing

Google; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

A leading tech company in Singapore is seeking a Creator Marketing Manager for YouTube Marketing to develop strategies for the APAC region. The ideal candidate will manage campaigns, work cross-functionally, and leverage data insights to drive marketing success. A Bachelor's degree and 6 years of marketing experience are required, along with excellent communication skills. This is a full-time position, offering an opportunity to innovate using new technologies.

Qualifications

• 6 years of experience in marketing across several fields.
• Experience managing cross-functional or cross-team projects.
• Knowledge of APAC market trends and creator landscape.

Responsibilities

• Develop creator marketing goals and strategies for APAC.
• Build regional marketing playbooks for campaigns.
• Oversee regional campaign performance and provide guidance.
• Promote adoption of new technologies in marketing strategies.
• Act as a partner to regional leadership using data insights.

Skills

Cross-functional project management

Communication and storytelling

Strategy consulting

Education

Bachelor's degree or equivalent experience

Job description

Overview

Creator Marketing Manager, YouTube Marketing at Google. You will join to apply for the Creator Marketing Manager, YouTube Marketing role at Google.

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
• Experience in managing cross-functional or cross-team projects.

Preferred qualifications

• Experience in working with campaigns and using insights to optimize performance.
• Experience in strategy consulting or a marketing role with data-motivated decision making.
• Knowledge of the APAC region's market trends, cultural nuances, and creator landscape.
• Ability to lead cross-functional projects and collaborate with teams.
• Excellent communication and storytelling skills, with the ability to translate concepts into narratives.

About the job

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

Responsibilities

• Develop the creator marketing goal, strategy, and operational plans for the Asia-Pacific (APAC) region, ensuring alignment with global goals.
• Build regional marketing playbooks for product launches and campaigns, establishing best practices for media, measurement, and execution.
• Oversee regional campaign performance, providing expert guidance to local marketing teams and ensuring execution across all markets.
• Promote the adoption of new technologies, including Artificial Intelligence (AI) into go-to-market strategies to drive innovation.
• Act as a key partner to regional leadership, using data-motivated insights to influence product roadmaps and business strategy.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Seniorities

• Seniority level: Not Applicable

Employment type

• Full-time

Job function

• Sales, Advertising, and Marketing

Industries

• Information Services and Technology
• Information and Internet

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