Creative Strategist

FACEBOOK SINGAPORE PTE. LTD.; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading technology company in Singapore is seeking a Creative Strategist to set creative vision and drive marketing innovation through AI tools. The ideal candidate will have over 7 years of creative experience and a strong portfolio in brand marketing. This role involves collaboration across teams and developing strategies that resonate with diverse audiences, particularly in Southeast Asia.

Qualifications

• 7+ years of creative experience in brand and performance marketing/advertising.
• Business proficiency in Bahasa Indonesia and English.
• Experience in creative ideas for paid social media campaigns.

Responsibilities

• Set creative vision and build strategic plans for clients.
• Influence client teams across sales, creative, and agency.
• Build creative solutions that inspire and drive client action.

Skills

Creative experience

Business proficiency in Bahasa Indonesia

Experience in paid social media campaigns

Influencing C-suite clients

Knowledge of AI marketing tools

Job description

Are you ready to be at the forefront of the creative revolution? As a Creative Strategist, you'll have the opportunity to harness the power of AI to transform the way we approach marketing. From tapping into insights through Large Language Models (LLMs) to ideating with tools like Meta AI, and producing content that resonates with our audience. AI is changing the game.

We're not just building campaigns, we're building systems of ideas that feed our auction and maximize our discovery engine. This means we make the most out of our complex platform ecosystem and deliver results that truly drive business growth.

As a member of the Creative Shop Southeast Asia (SEA) team, you'll be part of a dynamic group of creatives who consistently tackle complex issues and are passionate about exploring the potential of AI to push the boundaries of marketing innovation. You'll have the opportunity to work on high-profile campaigns for some of the world's most exciting brands, and to develop innovative strategies that drive engagement, build brand awareness, and ultimately, drive business results.

If you're passionate about the intersection of creativity and technology, we'd love to have you join our team, which is pioneering the future of marketing.

Responsibilities

• Set creative vision and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta
• Build crucial relationships and influence with client teams across sales, creative, and agency, with Indonesia as your core market - that positions Meta for success with large scale companies
• Build creative solutions that inspire, influence and drive client action
• Operationalize creative data, metrics and insights driven approach that identifies the right creative challenges and blockers, tracks progress, and delivers long term sustainable progress
• Coordinate and align multiple internal cross-functional partnerships that navigate different goals and enable collaborative success
• Learn fast to quickly decode and deploy emerging experiences at the speed of Meta technology
• Identify client’s creative challenges and developing, deploying and scaling breakthrough ideas and solutions

Minimum Qualifications

• 7+ years of creative experience in brand and performance marketing/advertising: gained from working at creative agencies, in-house creative teams, or non-traditional content creators
• Business proficiency in Bahasa Indonesia and English languages, as this role will also manage other SEA clients (Indonesia as a core market) whose usual business languages are in these two languages
• Proven experience of proactively identifying, scoping and implementing innovative solutions and business-centric with experience in vertical short form video and creator marketing across multiple industry categories
• Experience in creative ideas for paid social media: portfolio of social media campaigns required
• Experience influencing C-suite clients and agencies
• Knowledge of AI solutions and tools for marketing and advertising
• Hands-on experience building persuasive presentations, mock-ups and videos
• Create critique of both strategic approach and aesthetic execution
• Strategic – understanding of brand and performance marketing and how to build strategies across multiple verticals
• Entrepreneurial – this team is inventing everyday and it takes tenacity, bravery and the ability to visualise the big opportunities to thrive

Preferred Qualifications

• Data fluency – you are happy getting your hands dirty with data dashboards
• Experience in marketing and business in other Southeast Asian markets
• Understanding of measurement and willingness to learn new tools

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.