Creative Lead (Design & Content)

SALAD STOP PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A dynamic food brand is seeking a Creative Lead to drive visual and content direction across multiple brands. The ideal candidate will lead the creation of compelling campaigns, ensuring brand consistency while managing various projects. This role requires strong graphic design skills, relevant experience, and the ability to mentor junior creatives. Join a mission-driven company redefining food and sustainability across Asia with an interactive and engaging environment.

Qualifications

• 5–8 years of experience in graphic design, content creation, or visual communications.
• Relevant portfolio showing brand work across digital, video, and print.
• Familiarity with AI-driven design tools.

Responsibilities

• Conceptualize, design, film, and produce diverse content for digital platforms.
• Lead creation of engaging short-form video content and animations.
• Work closely with cross-functional teams on visual content.

Skills

Graphic design

Content creation

Visual communications

Project management

Collaboration

Tools

Adobe Creative Suite

Video editing software

Job description

We’re looking for a passionate and visionary Creative Lead to drive the visual and content direction across our family of brands at the SaladStop! Group. This role is ideal for a dynamic creative who thrives in a fast-paced environment, combining strong leadership with hands-on execution to shape compelling, purpose-driven campaigns.

You will play a critical role in strengthening our brand identities, engaging customers across channels, and collaborating with stakeholders—from operations to culinary to marketing—to bring ideas to life across digital, in-store, and experiential platforms.

Key Responsibilities

• End-to-End Creative Execution
  Conceptualize, design, film, and produce content for social media, digital signage, packaging, menus, mobile applications, and campaign visuals across multiple brands.
• Digital Content & Storytelling
  Lead the creation of short-form video content, photography, and animations that bring our brand stories to life—highlighting product launches, behind-the-scenes experiences, customer interactions, and brand campaigns.
• Cross-Functional Collaboration
  Work closely with teams across marketing, procurement, culinary, tech, and operations to develop effective visual content that aligns with business needs and campaign goals.
• Brand Consistency
  Ensure creative consistency across all touchpoints while adapting assets for different platforms and brand voices.
• Mentor & Guide
  Provide creative direction to junior designers, interns, and freelance partners to ensure high-quality, on-brand work.
• Trend Awareness & Innovation
  Stay ahead of design and content trends, social platform shifts, and emerging creative technologies (e.g., AI tools) to keep our brands at the forefront of engagement.
• Content Performance Optimization
  Analyze the effectiveness of content, applying insights to continuously refine and improve visual strategies.
• Multi-Brand Project Management
  Balance multiple brand timelines and project scopes—delivering assets that are creative, impactful, and on time.

Who You Are

• Creative & Strategic: You have a strong design sensibility and understand how creative supports business goals.
• Hands-On Leader: You’re not afraid to do the work—whether that’s directing a shoot, editing a reel, or laying out a menu.
• Visual Storyteller: You know how to craft engaging, brand-relevant content that resonates across platforms.
• Collaborative Communicator: You work well with multiple teams and stakeholders, bringing ideas to life through teamwork.
• Detail-Oriented & Adaptable: You take pride in producing polished work while staying flexible across brand requirements.

What You’ll Bring

• 5–8 years of experience in graphic design, content creation, or visual communications.
• A strong, relevant portfolio showing brand work across digital, video, and print—especially within F&B, lifestyle, or FMCG.
• Proficiency in Adobe Creative Suite, video editing software (e.g., Premiere Pro, Final Cut), and comfort with AI-driven design tools.
• Working knowledge of UI/UX and motion design is a plus.
• Deep understanding of platform-specific content formats for TikTok, Instagram Reels, YouTube Shorts, etc.
• Experience managing project timelines and brand consistency across multiple touchpoints.

Why Join Us

Be part of a mission-driven company redefining food and sustainability across Asia. Collaborate with world-class creative partners like Eight Inc, Ong & Ong, and Bravo. Gain exposure across international markets while working on bold, fast-moving brands.

PORTFOLIO submission is required to be considered for this role.