Creative Director - Interactive Lead, SEA

Apple; Singapore; On-site; USD 100,000 - 150,000; Full time

Job summary

A leading company seeks an Interactive Lead to oversee design teams and ensure exceptional digital communications for its brand. The role involves leading creative strategies, mentoring teams, and collaborating with senior leaders to enhance user experiences across multiple platforms. Ideal candidates will have extensive experience and a portfolio showcasing their strategic vision and design thinking.

Qualifications

• 15+ years of significant experience in experience design and information architecture.
• At least 5 years of management experience in a creative-focused agency or brand.
• Proficiency in web and app experience design.

Responsibilities

• Lead interactive teams in developing and executing digital campaigns.
• Mentor emerging creatives to craft meaningful content.
• Integrate strategies across various digital platforms.

Skills

Experience design

Information architecture

Content strategy

Usability

User testing

Strategic thinking

Design thinking

Analytical skills

Education

15+ years in experience design

Tools

Sitemaps

User flows

Wireframes

Job description

As the Interactive Lead, provides leadership within the Experience Design (XD) teams, Interactive Visual Design Teams, and Interactive Writing Teams to create best-in-class digital communications and customer experiences for apple.com, social media handles, retail and partner digital channels, and other digital platforms. The Interactive Lead will work closely with the SEA Group Creative Director, Worldwide Creative Leadership (London & Cupertino), and Southeast Asia Marcom leadership to deliver creative that resonates with the market.

De ion

• Take ownership of creative outcomes and lead interactive teams and agencies in developing, reviewing, and performing digital campaigns, always-on social handles, apple.com, and other direct and indirect digital platforms for Apple?s brand and products.
• Lead experience designers, visual designers, writers, and agencies to conceptualize ideas, co-directing teams to produce high-quality campaigns, content, and social posts through sound content strategies, elegant experience design thinking, refined craft design, and meaningful writing.
• Demonstrate exceptional strategic and design thinking, offering expertise in content strategy, system design, usability, analytics, user testing, information architecture, and marketing.
• Clearly articulate the rationale behind design decisions and exhibit strong managerial skills to guide internal teams and external partners.
• Provide feedback, listen to perspectives, and resolve conflicts within your team and across Marcom, ensuring that all voices are heard and considered.
• Mentor emerging creatives in crafting meaningful and inspiring content.
• Plan, design, review, and empower campaigns for Apple's brand and products.
• Present work to senior creative staff, product marketing managers, and Apple executives.
• Integrate strategies and messaging across online, retail, channel, events, advertising, and emerging communication mediums.
• Collaborate with the Group Creative Director and project managers to ensure schedules are accurate, realistic, and deadlines are met.
• Identify and cultivate new talent, plan and staff for an ongoing calendar of projects, and manage outside agencies and vendors for overflow projects.

Minimum Qualifications

• 15+ years of significant experience in experience design and information architecture, including at least 5 years of management experience as a leader in a creative-focused digital agency or in-house at a leading brand.
• A portfolio that demonstrates applied knowledge of usability, user-centered design, and content strategy, combining logical and creative thinking. Your experience design (XD) documents include sitemaps, user flows, and wireframes.
• Extensive experience in content strategy and platform design, from large-scale marketing sites to transactional commerce sites. Proficiency in web and app experience design, along with familiarity with current development technologies.
• Strong written and spoken English skills and interpersonal abilities, with the capability to present and explain XD directions to a broad audience and contribute effectively through all phases of an interactive project.

Preferred Qualifications

• A global perspective with an awareness of the latest digital trends and work from around the world.
• Strong understanding of how to use analytics and user testing to inform the design process.
• An understanding of the creative process, including the time and resources typically required to produce high-quality work.
• Familiarity with local culture in Southeast Asia and its unique digital landscape.
• A passion for design that is thoughtful, meaningful, and inspiring.
• Ability to present, collaborate, and respectfully debate with senior partners in a clear and articulate manner.