Creative Director & Branding Specialist

MEENAKSHI SUNDARARAJAN ENGINEERING COLLEGE; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading engineering college in Singapore is seeking a visionary Creative Director & Branding Specialist. You will define and lead the brand identity through compelling visual narratives and engage with diverse audiences to position the college as a leader in education and innovation. This role requires strong leadership skills and proficiency in creating impactful storyboards, with opportunities to work collaboratively across departments.

Benefits

Health insurance

Performance bonus

Yearly bonus

Provident Fund

Qualifications

• 7+ years of experience in creative leadership, preferably in education or mission-driven organizations.
• Demonstrated expertise in storyboarding for marketing campaigns and video production.

Responsibilities

• Develop and refine the brand identity that communicates the institution's mission and values.
• Create detailed storyboards for video content and multimedia campaigns.
• Conceptualize and oversee the execution of creative campaigns for admissions and academic programs.

Skills

Storyboarding

Creative Direction

Visual Communication

Design

Marketing

Adobe Creative Suite

Figma

Community Engagement

Education

Bachelor's or Master's degree in Visual Communication, Design, Film/Media, Marketing

Tools

Adobe Creative Suite

Figma

Canva

Job description

Creative Director & Branding Specialist

MEENAKSHI SUNDARARAJAN ENGINEERING COLLEGE

We are seeking a visionary and strategic Creative Director & Branding Specialist to define and lead the brand identity of our institution through compelling visual narratives and cohesive storytelling. This role is ideal for someone who excels at bringing ideas to life from concept to execution with a strong focus on storyboarding to ensure clarity, consistency, and emotional impact across all creative output.As the creative lead, you will guide the development of institutional campaigns, promotional content, and community-focused storytelling positioning our institution as a leader in education and innovation. Key Responsibilities1. Brand Stewardship & Strategy Develop and refine a compelling brand identity that authentically communicates the institutions mission, values, history, and future goals. Audit and assess existing brand materials and messaging to ensure alignment with institutional tone and objectives. Lead comprehensive rebranding efforts (as needed), including logo evolution, tone-of-voice guidelines, and branded collateral for all departments.2. Storyboarding & Narrative Development Create detailed storyboards for video content, animations, and multimedia campaigns outlining scene sequences, visual elements, narration, and transitions. Use storyboarding as a core planning tool for concept pitches, ensuring that messaging is emotionally resonant, clear, and on-brand before production begins. Collaborate with content creators, videographers, and editors to ensure execution aligns with storyboard vision and institutional tone.3. Creative Direction & Execution Conceptualize and oversee the execution of compelling creative campaigns for admissions,events, and academic programs for organic social media. Oversee campaign storytelling strategies from concept development through production, ensuring all pieces align with the storyboard and brand objectives. Lead the creation of multimedia content that connects with diverse audiences including prospective students, parents, faculty, donors, and community partners. Work across print, digital, video, and environmental design (e.g., campus signage, promotional materials, social media, viewbooks).4. Cross-Functional Collaboration Partner with Admissions, Advancement, Communications, and academic departments to shape campaigns around enrollment goals, fundraising, and community engagement. Serve as the creative liaison for external agencies and production teams communicating storyboarded vision and managing revisions through to final deliverables.5. Team Leadership & Project Oversight Manage and mentor a multidisciplinary creative team including designers, copywriters, and video/multimedia professionals. Guide team members in using storyboarding as a collaborative tool to align messaging, tone, and creative execution. Ensure all projects adhere to institutional timelines, budgets, and quality expectations.6. Community Engagement & Storytelling Champion authentic storytelling that reflects the diverse voices of students, alumni, educators, and staff. Develop visual narratives that connect emotionally with prospective students and donors while celebrating campus culture and community impact. Qualifications & Requirements Bachelors or Masters degree in Visual Communication, Design, Film/Media, Marketing, or related field. 7+ years of experience in creative leadership, preferably in education or mission-driven organizations. Demonstrated expertise in storyboarding for marketing campaigns, video production, or digital content planning. Strong portfolio showcasing concept-to-execution projects with clear narrative structure and visual storytelling. Proficiency in Adobe Creative Suite, Figma, Canva, and storyboarding tools (e.g., Storyboarder, FrameForge, Boords). Excellent interpersonal, communication, and leadership skills. Experience managing teams and cross-functional projects in a deadline-driven environment.Job Type: Full-timeBenefits: Health insurance Provident FundSchedule: Day shift Performance bonus Yearly bonusApplication Question(s): Can you join immediately Do you have experience creating story boards Experience: creative branding: 7 years (Preferred)Work Location: In person,

• Recruiter Details MEENAKSHI SUNDARARAJAN ENGINEERING COLLEGE
• Job Tags adobe creative suite, figma, visual communication, canva

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MEENAKSHI SUNDARARAJAN ENGINEERING COLLEGE

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MEENAKSHI SUNDARARAJAN ENGINEERING COLLEGE

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7 to 11 Yrs

Chennai +1

• Creative Direction
• Branding
• +14

  Storyboarding, Team Leadership, Community Engagement, Visual Communication, Design, Marketing, Adobe Creative Suite,Narrative Development, Creative Campaigns, Multimedia Content, CrossFunctional Collaboration, FilmMedia, Figma, Canva

user research, Adobe Creative Suite,UIUX design, usercentered design principles, prototypes, highfidelity designs, design tools like Sketch, Figma, frontend development principles

Digital Marketing, Visual Storytelling, Adobe Creative Suite, Typography, Color Theory,Design Execution, Figma

Typography, Color theory, Layout design, Agile,Sketch, Figma, Usercentered design principles, Frontend development, Iterative design processes

7 to 11 Yrs

Chennai +1

• Creative Direction
• Branding
• +14

  Storyboarding, Team Leadership, Community Engagement, Visual Communication, Design, Marketing, Adobe Creative Suite,Narrative Development, Creative Campaigns, Multimedia Content, CrossFunctional Collaboration, FilmMedia, Figma, Canva

user research, Adobe Creative Suite,UIUX design, usercentered design principles, prototypes, highfidelity designs, design tools like Sketch, Figma, frontend development principles

Digital Marketing, Visual Storytelling, Adobe Creative Suite, Typography, Color Theory,Design Execution, Figma

Typography, Color theory, Layout design, Agile,Sketch, Figma, Usercentered design principles, Frontend development, Iterative design processes