Creative Content Manager

CHARLES & KEITH GROUP; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading fashion and lifestyle brand is seeking an experienced Creative Content professional to elevate their creative direction and content strategy. This role involves driving innovative marketing campaigns, leading a talented team, and ensuring strong brand identity across various channels. Ideal candidates will have extensive experience in conceptual creative work, art direction, and graphic design, with a passion for fashion and creative culture. This position offers a dynamic environment allowing for creative influence and growth.

Qualifications

• 8+ years in a senior creative role within a fashion advertising agency or brand.
• Advanced skills in motion graphics and graphic design.
• Experience developing targeted creative across multiple markets.

Responsibilities

• Drive innovative creative ideation and execution for marketing and campaigns.
• Manage and mentor a team of designers and photographers.
• Ensure consistency and excellence in brand identity across all projects.

Skills

Conceptual creative work

Art direction

Graphic design

Motion design

Brand campaigns

Digital marketing

Tools

Adobe Creative Suite

Job description

We are looking for an experienced and inspirational Creative Content professional who is passionate about creative and fashion culture. You will play a key role in driving the brand’s identity and creative output across various channels, including but not limited to advertising, marketing, digital, editorial, events/pop-ups/activations, and CRM. You’ll work closely with marketing and creative content leads to create effective and engaging work across all platforms.

RESPONSIBILITIES

• Drive innovative creative ideation and execution for the brand’s marketing, social campaigns, activations, and content to achieve marketing goals
• Develop, define, and be accountable for the creative approach, including design, art direction, video motion graphics, AR/VR, gamification, partnerships, and collaboration
• Collaborate with functional and key market leads to create and drive content strategy across channels and media
• Ensure creative excellence by managing and mentoring a team of designers and photographers to deliver a strong brand identity and effective creative output
• Continually manage the brand identity, ensuring it remains central and consistent across all creative projects and platforms globally
• Structure and deliver outstanding creative presentations, both internally and externally
• Champion new and interesting creative talent within the industry
• Recognize opportunities to grow and shape the brand through partnerships and collaborations with brands and talent that align with our values
• Partner with the team producers to establish production approaches, processes, and schedules
• Build strong relationships with external agencies and partners as needed
• Analyze campaign performance, market trends, consumer needs, and the competitive landscape to inform your team’s work
• Act as a creative thought leader for your team, working closely with Creative Content, photographers, media designers, UI/UX designers, and internal key stakeholders and senior leaders
• Perform all other job-related duties as assigned

REQUIREMENTS

• Extensive experience in conceptual creative work, art direction, and graphic design in a senior creative role (minimum of 8+ years in a fashion advertising agency, brand, or creative environment)
• Experience in business and digital performance channels, including digital marketing, editorial, photography, and multimedia
• Demonstrable experience in leading and delivering a broad range of creative projects (brand campaigns, activations, moving images, design systems, events, digital content, motion graphics, print, and social campaigns)
• Highly skilled motion designer capable of creating outstanding creative designs and assets for traditional and digital marketing
• Understanding of digital asset production at scale, post-production workflows, and technical requirements of digital marketing assets (e.g., video formats, email templates, quality standards)
• Familiarity with social media, new digital formats, and trends
• Experience developing targeted creative across multiple markets (e.g., experience in Asia, the US, UK and non-English markets)
• Experience in brief conception, storyboarding, and on-set art direction for shoots and campaigns (both moving images and stills)
• Advanced technical skill set, including graphic design, typography, art direction, moving images, motion graphics animation, AI, and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD etc.)
• Strong creative vision and experience in business and digital performance channels, including digital marketing, editorial, photography, and multimedia
• Ability to thrive in a dynamic, fast-paced, and changeable environment
• Act as a brand guardian, consistently connecting and networking with relevant people and brands for future opportunities
• Willingness to work after office hours and on weekends if required
• Comfortable and willing to travel overseas