Conversion Rate Optimization Specialist

Private Advertiser; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Join a fast-growing, premium DTC brand as a CRO Specialist. This role involves optimizing conversion rates across Shopify and landing pages through user analysis and A/B testing. You'll work closely with marketing and tech teams to improve ROAS and enhance the customer experience. Flexible work arrangements and a passionate team await you.

Benefits

Flexible work arrangements

Opportunity to make a real impact on revenue

Qualifications

• 2+ years in CRO, growth, or performance optimization role.
• Strong understanding of Shopify and GA4.
• Experience running and interpreting A/B tests.

Responsibilities

• Analyze user behavior via heatmaps and session recordings.
• Plan and run A/B and multivariate tests.
• Monitor test results and report on conversion impact.

Skills

Analytical Skills

Data Literacy

CRO Optimization

Tools

GA4

Shopify

Hotjar

Google Optimize

Job description

About the Role:

We’re looking for a data-driven and creative CRO Specialist to help us increase conversion rates across our Shopify store and paid landing pages. You'll work closely with marketing, and tech to run A/B tests, uncover user insights, and optimize key parts of the funnel — from homepage to checkout.

This role is critical to improving ROAS, scaling profitably, and ensuring every click counts.

Key Responsibilities:

• Analyze user behavior via heatmaps, session recordings, scroll depth, and GA4

• Audit landing pages and the customer journey to identify friction points

• Plan and run A/B and multivariate tests (copy, layout, CTA, UX)

• Optimize product pages, bundle flows, and checkout experience

• Work with content & design to propose and iterate on high-converting sales pages

• Collaborate with marketing to test ad-to-landing page relevance

• Monitor test results, interpret data, and report on conversion impact

• Suggest data-backed improvements based on psychological triggers, persuasion, and UX best practices

Requirements:

• 2+ years in a CRO, growth, or performance optimization role (ideally in DTC or e-commerce)

• Strong understanding of Shopify, GA4, Hotjar/Clarity, or other testing tools (e.g., Google Optimize, VWO, Convert)

• Experience running and interpreting A/B tests

• Data-literate with strong analytical skills (conversion funnels, ROAS, etc.)

• Bonus: Familiarity with copywriting psychology and persuasive design

Nice to Have:

• Light HTML/CSS knowledge

• Experience in the beauty or wellness space

• Background in direct response or funnel-based marketing

Why Join Us:

• Be part of a fast-growing, premium DTC brand

• Work with a lean, agile, and passionate team

• Opportunity to make a real impact on revenue and customer experience

• Flexible work arrangements