Content Strategist/Planner

PROTOCOL PTE. LTD.; Singapore; On-site; SGD 56,000 - 100,000; Full time

Job summary

PROTOCOL PTE. LTD. is a local, award-winning creative agency known for partnerships with global brands. We are seeking a Content Planner/Strategist to drive creative and strategic development across accounts, assist with copywriting and editing, and provide client-facing account servicing and trend research. The role also supports analytics and community management.

The ideal candidate has a minimum of 3 years of agency experience and a passion for culture-driven content across platforms.

Qualifications

• Minimum 3 years experience in an advertising agency or related field.

Responsibilities

• Creative & strategic development of visual concepts, content pillars and ideas for ongoing accounts and corporate business development.
• Copywriting and editing support for all accounts and corporate requirements, including pre-production concepting, planning, scripting and storyboarding.
• Account servicing: liaising with clients for day-to-day requirements and providing value-added consultancy in the strategic process.
• Research and tracking culture trends across music, film, TV, sports, gaming and socio-political topics; monitor social channels from TikTok to Instagram and YouTube and podcasts.
• Support for analytics reports, community management and other corporate duties.

Skills

Content planning

Copywriting

Editing

Account servicing

Trend research

Social media

Analytics

Tools

TikTok

Instagram

YouTube

Job description

Listed amongst Marketing Magazine's Creative Agencies of the Year, PROTOCOL is a creative agency built for the bleeding edge of culture.

We are a proudly local, award-winning agency working with global brands such as Singapore Art Musuem, Meiji, luckin, Singpost, Mandai, Starhub, Nestlé, ENEOS, Meiji, amongst others.

We're also known for our creative spin-off projects like fifty-two and ChillPills which has garnered significant media coverage.

We run Main Street Commissary, a specialty coffee experience located right below our agency offices at 81 Rowell Road.

We are looking for a Content Planner/Strategist to support our expanding portfolio of work and clients.

Description of Role

• Creative & strategic development of visual concepts, content pillars and ideas for ongoing accounts as well as corporate/business development.
• Copywriting and editing support across all accounts and corporate requirements including supporting the agency where required for all pre- production work from conceptualization, planning, scripting, storyboarding.
• Account servicing work including liaison with clients for day-to-day requirements and providing good, value-added consultancy in the strategic process
• Research and undertaking of trends in culture (be it music, film, tv, sports, gaming, and relevant socio-political topics) as well as social media channels from TikTok to Instagram and YouTube and podcasts
• Supporting for analytics reports, community management and other corporate requirements.

Requirements

• Minimum 3 years experience in an advertising agency or related field