Content Strategist

KrASIAkr-asia.com; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

KrASIA in Singapore is seeking a content producer to create articles, blurbs, social posts, newsletters, and videos for KrASIA and the 36Kr Global network.

You will manage translations, improve workflows, monitor SEO and analytics, and collaborate with growth and business development teams, with strong Chinese language involvement.

Candidates should have at least one year of content production experience, stay current with tech trends, and be career-elastic.

Qualifications

• At least one year of content production experience.
• Strong writing sense and reader impact.
• Curious about AI and how to use it to improve workflows.
• Fluency in English; Chinese language proficiency required to review Chinese materials.

Responsibilities

• Develop and produce content in multiple formats for KrASIA and the 36Kr Global network.
• Manage content translations and adaptations using in-house workflows.
• Maintain and improve internal content processes (ad scheduling, automations, etc.).
• Monitor platform metrics such as web traffic and SEO.
• Collaborate with growth and business development teams at events.

Skills

Content writing

Translations management

SEO analytics

Chinese language

Job description

Scope of work:

• Develop and produce content in a range of formats, including articles, blurbs, social media posts, newsletters, videos, and other materials. Most work will be for KrASIA and the 36Kr Global network, with occasional assignments for clients and partners.

• Manage KrASIA’s pipeline of content translations and adaptations using in-house workflows.

• Maintain and improve internal content-related processes, including ad scheduling, automations, and other areas as needed.

• Monitor and analyze key platform indicators, including web traffic, SEO, and GEO.

• Participate in activities and events alongside our growth and business development teams.

Skills and traits we’re looking for:

• A strong instinct for what good writing reads like, and what it can make readers feel.

• Interest in understanding what AI can (and cannot) do, along with a willingness to learn how to use the technology, together with other tools, to improve content creation and related workflows.

• Self-awareness to identify knowledge gaps, formulate questions, and seek the information needed to move tasks forward.

• Fluency in Chinese, which is required to communicate and collaborate with Chinese-speaking coworkers and counterparts, and to review Chinese-language materials from time to time. Producing Chinese-language content is outside this role’s scope.

You may be an ideal candidate if:

• You have at least one year of experience producing content, whether in a personal, internship, or professional capacity.

• You keep up with technology trends and have the judgment to look beyond broad terms like AI or Web3 to understand the deeper nuances behind them.

• You are career-elastic, meaning you are still building a diverse skill set and are not yet looking to specialize in one narrow area.

• You have professional or native proficiency in English.