Content Strategist

Moonbow; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Moonbow is a business-led creative agency seeking a strategist obsessed with content. You will understand the big idea behind every piece of creative and bring that thinking to our client portfolio, working with the creative team to plan and develop content that helps brands hit business objectives.

You’ll digest briefs, translate them into content, and support with planning, scripting and storyboarding, while developing content calendars and staying culturally fluent across pop culture and

Qualifications

• 2+ years in social media or advertising agency.
• Strong English across tones and formats.
• Ability to translate briefs into compelling content.

Responsibilities

• Digest client briefs and translate them into content.
• Provide creative and copywriting support including planning, scripting and storyboarding.
• Develop content calendars covering key touch-points within each strategy.
• Be culturally fluent and plugged into trends across social platforms.
• Collaborate with external vendors and internal teams to execute content strategy.

Skills

Content strategy

Social media

Copywriting

Trend awareness

Job description

About the Role

Moonbow is a business-led creative agency.

We’re looking for a strategist who’s obsessed with content — someone who understands the big idea behind every piece of creative and can bring that thinking to our existing client portfolio and leads. You’ll work closely with the creative team to plan and develop content that helps brands reach their business objectives.

Responsibilities

• Digest client briefs and/or take cues from internal brand strategy direction, translating them into content.
• Provide creative and copywriting support, including pre-production work which may involve conceptualisation, planning, scripting, and storyboarding.
• Develop content calendars covering key touch-points within each strategy.
• Plugged into what’s relevant or trendy, and culturally fluent across pop culture, and native to social media platforms.
• Be present during production, working closely with both external creative vendors and the internal accounts team to ensure the planned content strategy is executed as intended.

Requirements

• 2 or more years of experience in a social media or advertising agency, or a related field.
• Strong understanding of content formats across TikTok, Instagram, and emerging social platforms.
• A proactive eye for trends, with the ability to make them brand-relevant.
• Strong, versatile command of English across tones and formats.