Content strategist

BMG HOSPITALITY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic company is looking for a Content Marketing Manager to oversee the central content strategy across its diverse brands. This role includes leading a creative team, developing engaging content, and optimizing performance metrics to align with marketing objectives. The ideal candidate will have a strong background in digital marketing and content management, excellent communication skills, and the ability to manage multiple projects effectively.

Qualifications

• Proven experience in content management, digital marketing, or a related field.
• Strong understanding of content strategy, SEO, and digital marketing trends.
• Excellent communication, project management, and organizational skills.

Responsibilities

• Lead and manage the creative and content team to deliver engaging, high-quality content.
• Develop and implement content strategies aligned with company objectives.
• Monitor content performance metrics to refine and optimize strategies.

Skills

Content Strategy

SEO

Project Management

Team Leadership

Communication

Tools

Content Management Systems (CMS)

Job description

Position Overview

The Content Marketing Manager will play a pivotal role in the newly restructured Marketing Team at Group, working to centralize and streamline content efforts across our diverse portfolio of 4 brands. This role involves overseeing content strategy development, execution, and optimization to ensure consistent brand identity, high engagement, and alignment with company objectives.

Key Responsibilities:

· Team Management:

· Lead and manage the creative and content team, which includes content creators, stylists, photographers, and designers, ensuring they deliver innovative, engaging, and high-quality content. Ensure the team meets deadlines and delivers content that aligns with brand guidelines and marketing objectives, regularly conducting team meetings to review progress, provide direction, and inspire creativity.

· Provide mentorship, professional development, and performance feedback to team members. Support the growth and development of individual team members through goal setting and skills development.

· Content Strategy Development:

· Develop and implement a content strategy that aligns with Group's objectives, target audience, and brand guidelines.

· Create a long-term and short-term editorial calendar to deliver timely and relevant content across digital platforms.

· Content Creation & Management:

· Lead the content creation, collaborating with writers, designers, photographers, videographers, and other stakeholders to produce high-quality, multimedia-rich content for websites, ads, socials and public relations purposes across all brands

· Ensure all content is engaging, SEO-friendly, and consistent with Group's brand voice and style guidelines.

· Research & Analysis:

· Conduct industry research, competitor analysis, and keyword research to identify content gaps and opportunities.

· Monitor content performance metrics such as website traffic, engagement rates, and conversions, using data-driven insights to refine and optimize content strategies.

· Brand Consistency & Compliance:

· Ensure a cohesive brand identity is maintained across all content deliverables, including social media profiles, website content, and marketing communications.

· Regularly audit existing content to ensure relevance, optimization, and alignment with brand guidelines.

· Content Optimization & Repurposing:

· Repurpose and adapt content to suit various platforms and formats, such as social media, video production, and email marketing.

· Update and refresh content to keep it current and engaging.

· Collaboration & Coordination:

· Work closely with the broader marketing team to develop and implement online marketing strategies.

· Manage content repositories and management systems (CMS) to ensure content is organized and easily accessible for future use.

· Staying Current:

· Stay updated with industry best practices, emerging trends, and evolving content formats to enhance 1-Group's content marketing initiatives continually.

Qualifications:

· Proven experience in content management, digital marketing, or a related field.

· Strong understanding of content strategy, SEO, and digital marketing trends.

· Excellent communication, project management, and organizational skills.

· Ability to collaborate effectively across teams and manage multiple projects simultaneously.

· Familiarity with content management systems (CMS) and content performance