Content Strategist

MRM; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing agency in Singapore seeks a dynamic Content Strategist to drive digital transformation and develop content strategies. Ideal candidates will have 2-3 years in content strategy, strong research abilities, and the knack for collaborative execution. This role offers a great opportunity to shape impactful marketing solutions across B2B and B2C landscapes.

Qualifications

• Minimum of 2-3 years in content strategy or production with a relevant portfolio.
• Knowledge of audience research and insights.

Responsibilities

• Research, plan, and develop strategies for compelling content.
• Collaborate with teams to align insights and narratives.
• Oversee execution of content strategy from start to finish.

Skills

Content strategy

Audience research techniques

Content management and optimization

Collaborative skills

Effective communication

Job description

Overview

We are looking for a dynamic and fastidious Content Strategist to join the most innovative team in the industry to drive digital transformation for our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.

Responsibilities

Working closely with the client-servicing and creative teams, as well as fellow strategists from various disciplines, the content strategist will take charge of the research, planning, and development of strategies that support the production of compelling content and creative deliverables.

This is a strategic position that will appeal to those who enjoy researching, learning, and gathering key business and user insights, and in turn, transforming these into visionary springboards to guide creative production. He/she should also be familiar with the stages of a typical consumer (B2B/B2C) journey, in order to oversee and execute a content strategy from end to end. Collaborating closely with internal teams, he/she will be expected to ensure the eventual alignment of audience insights, brand narratives, and creative assets.

Competencies

• Minimum of 2-3 years in content strategy or content production, with an appropriate portfolio of work that you can talk through during the interview
• Knowledge of audience research techniques and credible sources of audience insights
• Ability to establish robust springboards and content strategies, across different audience research sets
• Understanding of how to build content pillars, messaging frameworks, and editorial calendars, and eventually guide the development of content deliverables that addresses client goals and audience needs
• A passion for content strategy and an interest in keeping up with content trends and user consumption patterns in this area
• Experience in regional projects and/or B2B technology brands would be beneficial
• Knowledge of content management and optimization, which can be applied across various social platforms and SEO/SEM
• Comfortable collaborating across the different disciplines typically found in a creative/digital agency
• Ability to work independently and demonstrate a sense of responsibility toward the work assigned to you
• Able to visually and verbally communicate your ideas effectively to clients and colleagues alike
• Comfortable writing both snappy social posts and long-form content, should the need arise

AT MRM, RELATIONSHIP IS OUR MIDDLE NAME.

MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity—all to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.

NO THIRD PARTY RESUMES ACCEPTED.

We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.