Content Marketing Specialist

ATPI (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

A leading company in the business travel sector seeks a Content Marketing Specialist to lead their content strategy and execution. The role involves creating high-quality content across various platforms, ensuring alignment with brand guidelines, and measuring performance. Ideal candidates will have a solid background in content marketing with over five years of relevant experience, a strong writing portfolio, and a keen understanding of SEO best practices.

Qualifications

• 5+ years of relevant work experience in content marketing or copywriting.
• Strong portfolio of published content across digital and print formats.
• Solid understanding of SEO and content metrics.

Responsibilities

• Develop and manage content calendars in collaboration with teams.
• Write and edit engaging content for various formats.
• Measure performance and make recommendations based on metrics.

Skills

Fluency in English

Content Strategy

SEO Best Practices

Content Planning

Digital and Print Writing

Analytics Tools

Education

Degree in Marketing, Communications or Journalism

Tools

SEMrush

Job description

A unique opportunity for a driven and skilled storyteller. In this role, you will lead content strategy and creative execution across all marketing channels. As part of ATPI’s global team, you will work closely with marketing, sales, and subject matter experts to shape content that not only informs, but influences.

You bring natural curiosity about what drives engagement, a sharp eye for detail, and a clear understanding of how to create content that resonates across different platforms. Confident in both strategy and execution, you make decisions based on data and align your content with wider business objectives.

Key responsibilities:

As ATPI’s Content Marketing Specialist, you will play a central role in developing our brand voice, ensuring consistency across platforms, and creating high-quality, purposeful content for a range of audiences. Your day-to-day work will include:

• Developing and managing content calendars across Asia in collaboration with local and global marketing teams
• Writing, editing and curating engaging content for various formats — including websites, email, social media, sales collateral, presentations and long-form thought leadership
• Partnering with designers and creative teams to visually bring content to life
• Supporting integrated campaigns with tailored content across the customer journey
• Ensuring all content is optimised for SEO and aligned with brand guidelines
• Measuring performance, reporting on key content metrics, and making recommendations for improvement
• Adapting and localising global content to suit regional nuances and market needs in Asia

Your skills and experience:

● Fluent in spoken and written English

● Educated to degree-level (preferably specialising in marketing, communications or journalism)

● 5+ years of relevant work experience in content marketing, copywriting or related role

● Excellent writing and editing skills with a strong portfolio of published content across digital and print formats

● Proven experience in copywriting for marketing collateral, brochures and sales materials

● Solid understanding of SEO best practices, content planning and analytics tools such as SEMrush

● Experience of business travel or corporate events is desirable but not essential

● Independent self-motivator that is happy to work as a team

Your approach:

● Creatively strategic in how you tailor content to balance storytelling with commercial intent

● Motivated to stay ahead of content and marketing trends, from storytelling formats to platform shifts

● Insightful when interpreting performance data, with a test-and-learn mindset

● Adaptable across formats, cultures and teams — with an eye for both the big picture and the finer details

● Comfortable taking ownership, but collaborative when working across functions

● Highly organised, with strong attention to detail and a commitment to delivering high standards

At ATPI, we are driven to deliver the very best results for our clients. Do you share our drive and determination? Are you willing to learn a lot in a short space of time? If so then the role of Content Marketing Specialist could be the right fit for you.