Content Marketing Manager (2-year contract, convertible to permanent)

Borr Drilling; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Borr Drilling is seeking a dynamic Content Marketing Manager to shape and execute content strategies that enhance brand awareness and customer engagement. The role involves leading content creation across multiple platforms and requires experience in branding and performance analysis. This position offers an exciting opportunity to make a significant impact in a new capacity.

Qualifications

• At least 3 years of experience in content marketing.
• Ideally includes experience in building a brand from the ground up.
• An understanding of Western culture is a plus.

Responsibilities

• Develop content marketing roadmaps aligned with the customer journey.
• Lead the creation of video, graphic, and copywriting content.
• Establish content performance evaluation metrics.

Skills

Branding

Storytelling

Data Analysis

Content Performance Analysis

Content Creation

Coordination

SEO

Excellent English Skills

Additional Languages Knowledge

Education

Degree in Mass Communications, Marketing or equivalent

Tools

Data Analysis Tools

Job description

We are looking for a dynamic and creative individual to join our team in a newly created position of Content Marketing Manager. This role offers the opportunity to shape and execute content strategies that will drive brand awareness, engagement, and loyalty across multiple channels. The ideal candidate will have experience in branding, storytelling, and content performance analysis, with the ability to lead content creation and coordination across various platforms. If you are passionate about content marketing and ready to make a significant impact, this is the perfect opportunity for you!

What You’ll Do

• Content Planning : Develop content marketing roadmaps aligned with each stage of the customer journey, from awareness through consideration, decision, and loyalty

• Creative Production Management : Lead the creation of video, graphic, and copywriting content to effectively communicate brand values and stories. Build and maintain a centralized content asset library

• Data-Driven Content : Establish content performance evaluation metrics (e.g., view completion rate, engagement depth, conversion contribution) and analyze their correlation with user lifetime value (LTV)

• Cross-Channel Coordination : Ensure consistent messaging across all touchpoints including official website, social media, email, etc.

• Take on additional duties and projects assigned to support the team and business objectives

Who You Are

• Degree in Mass Communications, Marketing or equivalent

• At least 3 years of experience in content marketing with a focus on branding and storytelling, ideally including experience in building a brand from the ground up

• Proficient in using data analysis tools for content marketing and SEO

• Excellent English oral and written skills. Additional languages knowledge would be a plus (German, Spanish, French, Japanese).

• An understanding of Western culture is a plus, and familiarity with foreign media and social media platforms is preferred.
  

The successful candidate may have the opportunity to attend onboarding training in Shenzhen, China for 2 – 3 weeks

Interested candidates please email your detailed resume and indicate your current and expected salary.