Content Marketing Manager

Digital; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company is seeking an experienced Senior Content Marketing Manager to drive content initiatives across Southeast Asia. You will be responsible for aligning branding and narrative across multiple digital channels, ensuring a compelling brand presence while collaborating with marketing and creative teams. This strategic role requires strong content crafting skills and expertise in brand strategy, especially within fintech or B2B sectors. Your leadership will empower impactful campaigns and strengthen brand engagement among targeted audiences.

Qualifications

• Experience in brand strategy, content marketing, or campaign development, ideally in fintech, B2B, or agency environments.
• Strong storytelling portfolio showcasing brand architecture and multi-channel content strategy.
• Outstanding writing, editing, and communication skills.

Responsibilities

• Craft engaging content across digital platforms; localise global content for SEA audiences.
• Lead cross-functional initiatives and manage content workflows across campaigns.
• Monitor campaign effectiveness and optimise content based on performance data.

Skills

Brand Strategy

Content Marketing

Campaign Development

Storytelling

Project Management

Communication

Tools

Notion

Figma

Airtable

CMS

Social Scheduling Platforms

Job description

Hire Digital is looking for an experienced and strategic Senior Content Marketing Manager to lead content-driven brand initiatives. You'll craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity across Southeast Asia. You will be a key player in localising and amplifying a bold and dynamic global brand voice while partnering closely with regional marketing, strategy, and creative teams.

Requirements


RESPONSIBILITIES

• Shape and refine brand positioning across campaigns and touchpoints in SEA
• Ensure that all content aligns with overarching brand identity, tone, and values
• Translate business goals into narrative-led, audience-specific content strategies
• Conceptualise and craft engaging content across digital platforms: social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials
• Edit and localise global content to resonate with SEA audiences, ensuring both cultural fit and brand consistency
• Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats
• Develop integrated campaign content plans to support product launches, brand moments, and seasonal initiatives
• Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets
• Monitor campaign effectiveness and optimise content based on performance data
• Work cross-functionally with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications
• Partner with agency and freelance talent as needed for execution
• Oversee social media calendars and guide the voice and messaging of brand content across regional social channels
• Drive engagement via influencer partnerships and employee advocacy programs
  
  
  

Requirements

• Previous experience in brand strategy, content marketing, or campaign development, ideally in fintech, B2B, or agency environments
• A portfolio showcasing strong storytelling, brand architecture, and multi-channel content strategy
• Proven ability to lead cross-functional initiatives and manage content workflows across fast-paced environments
• Outstanding writing, editing, and communication skills, with a strong grasp of editorial tone and nuance
• Adept in project management and balancing strategic vision with hands-on execution
• Familiarity with tools such as Notion, Figma, Airtable, and/or CMS and social scheduling platforms is a plus
• Experience in the SEA region and localisation best practices is highly desirable