Content Marketing Manager

Job Summary

This role is responsible for leading research on industry sectors and customer segments, contributing to marketing strategies, and driving best practices adoption. The role oversees messaging delivery and marketing support activities while also monitoring competitors and analyzing campaign performance. Additionally, the role handles complex problem-solving, leads moderate to high complexity projects, and contributes to operational and strategic plans.

Responsibilities

1. Leads research on assigned industry sectors, analyzes market requirements, and translates into current offerings.
2. Contributes to the development and execution of comprehensive marketing strategies and plans that align with the company's overall objectives.
3. Drives identification and adoption of industry or customer segment marketing best practices.
4. Monitors delivery of messaging and content against pre-established framework.
5. Oversees marketing support activities like CRM update, accrual management, collateral fulfillment etc. as required.
6. Leads monitoring and reporting of competitors' marketing activities within assigned industry sectors or customer segments.
7. Develops closed-loop post-analysis for assigned programs and recommends indicated actions to manager.
8. Leads analysis of marketing data and metrics to track the performance of campaigns and recommends areas for improvement.
9. Solves difficult and complex problems with a fresh perspective, demonstrating good judgment in selecting creative solutions and managing projects independently.
10. Leads moderate to high complexity projects, delivering professionally written reports, and supports the realization of operational and strategic plans.

Education & Experience Recommended

1. Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
2. Typically has 4-7 years of work experience, preferably in Industry, sales and/or channel, or a related field or an advanced degree with 3-5 years of work experience.

Knowledge & Skills

1. Analytics
2. Business Development
3. Business Marketing
4. Business To Business
5. Customer Relationship Management
6. Data Analysis
7. Demand Generation
8. Digital Marketing
9. Go-to-Market Strategy
10. Key Performance Indicators (KPIs)
11. Market Research
12. Marketing
13. Marketing Communications
14. Marketing Management
15. Marketing Strategies
16. Product Marketing
17. Project Management
18. Salesforce
19. Social Media
20. Thought Leadership

Cross-Org Skills

1. Effective Communication
2. Results Orientation
3. Learning Agility
4. Digital Fluency
5. Customer Centricity

Impact & Scope

Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity

Responds to moderately complex issues within established guidelines.

Disclaimer

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.