Content Marketing Executive (Global Role)

HINOMI PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A creative marketing firm in Singapore is seeking a Content Marketing Executive to develop and execute engaging content across various platforms. The role requires a Bachelor's degree and 1-3 years of relevant experience, with strong English writing skills and familiarity with Western social platforms. This position offers the opportunity to shape the brand's voice and engage with audiences creatively.

Qualifications

• 1-3 years of experience in content marketing or social media.
• Ability to multitask across various content projects.
• Basic Mandarin communication skills for internal team interaction.

Responsibilities

• Assist in planning and execution of core brand assets.
• Support content calendar planning for social media platforms.
• Help manage day-to-day community engagement.

Skills

Strong English writing skills

Familiarity with social media

Attention to detail

Organizational skills

Proactive attitude

Education

Bachelor's degree

Tools

Canva

Meta Business Suite

Figma

Notion

Job description

Job Summary:

We’re looking for a Content Marketing Executive who is passionate about storytelling, brand expression, and creating content that connects. You’ll work closely with our Senior Brand Manager to bring brand strategies to life through compelling content across platforms — from brand visuals and product messaging, to engaging social media posts and campaigns. This role will be key in shaping how our brand is expressed, experienced, and engaged with by our audiences across touchpoints.

Key Responsibilities:

Support Core Brand Content Development

• Assist in the planning and execution of core brand assets: product KV, brand decks, video storyboards, digital banners, and marketing toolkits

• Coordinate with internal design team or agencies to ensure high-quality creative delivery

• Organize and maintain brand asset libraries and content documentation

Plan and Execute Owned Content (Instagram / Facebook / Website/ etc.)

• Support content calendar planning for key owned platforms (Instagram, Facebook, website)

• Draft engaging social media copy in English that aligns with brand tone and target audience preferences

• Collaborate with designers to deliver content on time and on-brand

• Track and optimize content performance, summarize insights regularly

Social Media Engagement & Brand Voice Maintenance

• Help manage day-to-day community engagement: responding to DMs, comments, and mentions

• Monitor user feedback, social listening signals, and competitor content for inspiration and insight

• Identify UGC (user-generated content) or customer stories worth amplifying

• Support small-scale KOL outreach and content collaboration when needed

Qualifications:

• Bachelor's degree, 1–3 years of experience in content marketing, brand communications, or social media

• Strong English writing skills — clear, creative, and audience-sensitive

• Familiarity with Western social platforms (especially Instagram & Facebook) and digital content trends

• Strong sense of visual quality and brand alignment

• Ability to multitask across multiple content projects, strong organizational and project management skills.

• Proactive attitude, strong attention to detail, and a willingness to learn

• Basic Mandarin communication skills (for internal team interaction only)

• Bonus: experience using Canva, Meta Business Suite, Figma, Notion, or similar tools.