Content & Integrated Marketing (AM/M) - NUS College, Outreach

Company description:

The National University of Singapore is the national research university of Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore.

Job description:

Job Description

A key member of the NUS College's Communications team (Outreach Pillar), this role is responsible for curating, creating, integrating, and marketing content across key NUS College platforms. This includes internal communications and external marketing outreach initiatives. The successful candidate will play a crucial role in elevating the NUS College brand, increasing its visibility, and enhancing its reputation through compelling storytelling and narratives that resonate with our key audiences, driving meaningful interactions and fostering deeper connections.

Duties and Responsibilities

1. Content Creation & Curation
   • Develop, create, and schedule/publish compelling on-brand content across NUSC social media platforms (e.g., Instagram, Facebook, LinkedIn, Twitter).
   • Develop, edit, and proofread NUSC newsletters, including articles, features, and other updates.
   • Support the writing and editing of NUSC website copy, blog posts, articles, and other communications materials.
   • Support the maintenance of the company website, ensuring content is up-to-date and optimized for search engines.
   • Curate and manage engaging content and profile banks, including text, images, videos, and interactive elements.
2. Channel Monitoring & Management
   • Manage, monitor, and analyze social media performance; track key metrics and generate reports.
   • Engage with followers on social media platforms, respond to comments and messages, and build a strong online community.
   • Plan and execute social media campaigns, including paid advertising and influencer marketing.
   • Manage and update the newsletter mailing list and subscriber database with support from relevant teams.
   • Stay abreast of the latest digital marketing trends, technologies, and best practices.
   • Conduct market research and competitor analysis to identify opportunities for content calibration.
3. Training & Support
   • Manage and guide a team of student editorial team members, photographers, and videographers to cover NUSC events and initiatives.
   • Train internal teams on content creation, social media best practices, and brand guidelines.
   • Provide support for internal and external events, including logistics, content creation, and social media/newsletter/web coverage.
   • Assist with operational and administrative tasks and other communication work as needed.

Qualifications

Qualifications & Skills

• A good degree in Marketing, Communications, Journalism, or a related field.
• Minimum 4 to 6 years of experience in social media marketing, content creation, or a related field.
• Proven experience in managing social media accounts and executing successful campaigns.
• Strong writing, editing, and proofreading skills, including working knowledge of Simplified Chinese.
• Experience with website content management systems (CMS) and social media scheduling tools.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
• Familiarity with photography and videography, including editing skills.
• Motivated, resourceful, detail-oriented, and organized with good time and project management skills.
• Ability to work in a fast-paced environment and under tight deadlines.
• Ability to work independently and as part of a team.
• Enjoys working with people and covering events, with experience collaborating with stakeholders.
• Curiosity and passion for building a career in the education industry.

Additional Information

• Location: Kent Ridge Campus
• Organization: NUS College
• Department: NUS College
• Job requisition ID: 27649