Content Executive (Funnel & Copy Specialist)

Borr Drilling; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a conversion-minded operator in Singapore to enhance their marketing efforts. The role involves writing persuasive copy, building funnels, and tracking performance metrics to drive leads and revenue. Candidates should have 2-4 years of direct-response copywriting experience and familiarity with buyer psychology. This opportunity will place you at the intersection of creative and sales strategies.

Qualifications

• 2-4 years experience in writing marketing copy.
• Familiarity with live funnels and lead-generating content.
• Examples of successful conversion-focused copy.

Responsibilities

• Write clear and persuasive marketing copy across multiple platforms.
• Build and optimize marketing funnels for client engagement.
• Track performance metrics to align copy with sales objectives.

Skills

Direct-response copywriting

Email marketing strategy

Buyer psychology understanding

Tools

HighLevel

ConvertKit

Zapier

Notion

Job description

At GO, we don’t need another “content creator.”

We need a conversion-minded operator - someone who can write sharp copy, build lean funnels, and move fast with Stacy and the sales team to turn ideas into leads, and leads into revenue.

You should be obsessed with performance: clickthrough rates, conversion flows, copy that pulls. If you’ve studied Russell Brunson or Peng Joon, you’re already speaking our language.

What You’ll Own

• Write persuasive, clear marketing copy for email, landing pages, LinkedIn, ads, and decks
• Build and optimize funnels for outreach, follow-up, and client onboarding
• Help turn case studies, proposals, and event recaps into lead-gen content
• Collaborate with design to align visuals with copy (you’re not touching Canva)
• Create cold and warm email sequences for new service lines and campaigns
• Manage SEO-focused content to support long-tail discovery
• Track performance - every asset you create must tie back to leads or sales

Must-Haves

• 2–4 years experience writing direct-response or marketing copy
• Experience writing for service businesses (bonus: events, B2B, or marketing agencies)
• Built or written for live funnels (lead magnets, VSLs, webinars, etc.)
• Strong understanding of buyer psychology and email marketing strategy
• Bonus: used tools like HighLevel, ConvertKit, or even just Zapier + Notion to automate flows
• Can show examples of copy that converted (not just pretty words)

Your First 90 Days

• Build + test 2 high-converting lead magnets
• Deploy 3 email sequences tied to D&D / team building / conference funnels
• Help repurpose 5 past GO events into content pieces that drive inbound interest
• Support the rollout of the new referral program with copy + funnel build

Why This Role Matters

• We’re scaling fast - and we’re doing it with strict systems, strong creative, and sharp sales.
• You’ll sit at the intersection of all three.
If you can write like a closer and think like a strategist, you’ll thrive

See How We Work

Get a behind-the-scenes look at our events, process, and team:

https:// instagram.com/d reamswithgo