Content Director (Based in Thailand)

Publicis Groupe; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading global communications group is seeking a strategic and empathetic Content Director based in Bangkok, Thailand, to drive content strategies that enhance brand engagement. The candidate will collaborate closely with clients to develop impactful content and manage production processes, ensuring alignment with business objectives and creative excellence.

Qualifications

• Minimum 10 years of experience in content strategy focusing on branded content.
• Strong client management skills and a creative eye for proposals.
• Deep understanding of production processes across various media formats.

Responsibilities

• Collaborate with clients to align content strategies with business goals.
• Drive content creation across platforms while maintaining high creative standards.
• Manage project budgets effectively to ensure profitability.

Skills

Client management

Creative evaluation

Communication

Interpersonal skills

Understanding production processes

Job description

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands, and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third-largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore are Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of passionate, purposeful, and progressive creative agencies in Singapore, including Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, comprising global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven practices that help our clients navigate the modern media landscape.

Our other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and provide a comprehensive commerce experience.

Job Description

We are seeking a strategic and empathetic Content Director with extensive experience in managing publisher relationships, client engagements, and production processes. The ideal candidate will drive the content strategy and grow our client's brand through brand activation, ensuring creative excellence, brand consistency, and ROI effectiveness.

Key Responsibilities

1. Collaborate closely with clients to understand their needs, ensuring content strategies align with their business goals.
2. Independently conduct analysis and develop insights and strategies to address clients' content gaps.
3. Drive the creation of impactful, thought-provoking, and innovative content across various platforms and formats.
4. Establish and uphold high creative standards, ensuring all work is conceptually robust and aligned with client branding.
5. Oversee the development and execution of content that stands out in a competitive landscape.
6. Manage the production process from concept through post-production, ensuring quality and efficiency.
7. Collaborate closely with project management and media teams to meet client guidelines and expectations.
8. Maintain project budgets, ensuring profitability while delivering exceptional results.
9. Facilitate clear and timely communication within the team and with external stakeholders (clients, vendors).
10. Promote sharing of learnings, ideas, and best practices through case studies.
11. Contribute to broader company and departmental initiatives, aligning team efforts with overall business objectives.

Qualifications

1. Minimum 10 years of experience in content strategy, focusing on branded content and partnerships/sponsorships.
2. Familiarity with the FMCG industry is highly advantageous.
3. Proven experience leading creative content teams or projects.
4. Strong client management skills, with the ability to build relationships, understand needs, and deliver customized solutions.
5. Creative eye to evaluate proposals and ensure delivery aligns with media and client objectives.
6. Excellent communication and interpersonal skills for effective collaboration across teams and stakeholders.
7. Deep understanding of production processes across media formats, including video, digital, and written content, with emphasis on quality and compliance.
8. This role is based in Bangkok, Thailand. We welcome applications from candidates willing to relocate.