Content Creator

WAFRA BUSINESS SOLUTION PTE. LTD.; Singapore; On-site; SGD 42,000 - 72,000; Full time

Job summary

Wafra Business Solutions in Singapore is seeking a creative Content Creator to transform accounting and business topics into engaging short-form videos for TikTok and Instagram, shaping both the company and founder's personal brand.

You will plan, shoot, edit, and tailor content to trends while maintaining a premium, professional visual identity. The role emphasizes storytelling, content planning, and close collaboration with the founder to build a recognizable online presence.

Qualifications

• Creative storyteller with ability to turn complex topics into engaging content.
• Proficient in planning and executing short-form video content for TikTok and Instagram Reels.
• Experience editing with CapCut, Premiere Pro or similar tools is a plus.

Responsibilities

• Plan, shoot and edit TikTok/Instagram Reels and other short-form content.
• Guide the founder during filming and suggest camera angles and hooks.
• Build Wafra and founder personal branding through storytelling.
• Maintain a premium visual identity and repurpose content across formats.
• Develop content calendars and organize filming days.

Job description

Content Creator - Social Media & Personal Branding

Company: Wafra Business Solutions

Location: Singapore

Role: Content Creator - TikTok, Reels & Personal Branding

Employment Type: Full-Time / Part-Time

About Wafra

Wafra Business Solutions is a Singapore-based accounting and business solutions firm supporting SMEs and business owners with greater clarity over their numbers, finances and business operations.

We are looking for a creative, energetic and social-media-savvy Content Creator who can help transform accounting and business topics into content people actually want to watch.

A major part of this role will also involve building the founder's personal presence on social media , particularly TikTok and Instagram.

Your Role

You won't just be posting content.

You will be responsible for helping us build a recognisable online presence for both Wafra and its founder through creative storytelling, short-form videos and consistent social media content.

We want someone who understands how to make professional content feel modern, relatable, human and engaging.

Key Responsibilities

Video Creation & Filming

• Plan, shoot and edit TikTok videos, Instagram Reels and other short-form content.
• Be confident behind the camera and able to guide the founder during filming.
• Suggest camera angles, locations, movements, hooks and creative concepts.
• Capture office, client-facing, educational and behind-the-scenes content.
• Turn ordinary working moments into interesting social media stories.
• Ensure videos have good lighting, framing, sound and overall visual quality.

TikTok & Social Media Growth

• Build and grow Wafra's presence on TikTok and Instagram.
• Research current trends, sounds, formats and content styles.
• Develop creative ways to adapt trends appropriately for an accounting/business brand.
• Create strong hooks that capture attention within the first few seconds.
• Produce content designed to improve views, engagement, followers and enquiries.
• Monitor content performance and identify what should be repeated, improved or stopped.

Founder Personal Branding

• Content may include: Founder POV and talking videos
• Business and entrepreneurship experiences
• Accounting and financial tips
• SME mistakes and lessons
• Behind-the-scenes of running Wafra
• Day-in-the-life content
• Founder opinions and educational content
• Business storytelling
• Relatable entrepreneur content
• Personal but professional lifestyle content

You should be comfortable saying: "This would make a good video - let's shoot it." rather than always waiting to be given instructions.

Editing & Content Production

• Edit videos using CapCut, Adobe Premiere Pro or similar software.
• Add captions, transitions, music, B-roll and appropriate effects.
• Create simple social media graphics where required.
• Maintain Wafra's premium and professional visual identity.
• Repurpose one filming session into multiple pieces of content.

Content Planning

• Develop weekly/monthly content calendars.
• Brainstorm content ideas independently.
• Prepare scripts, hooks and talking points for the founder.
• Organise filming days in advance.
• Maintain a content bank so Wafra can post consistently.

Who We're Looking For

• Highly creative
• Good at taking videos and understanding attractive camera angles
• Comfortable directing someone in front of the camera
• Familiar with TikTok and Instagram Reels
• Able to edit short-form videos confidently
• Updated with social media trends
• Good at storytelling
• Able to generate ideas independently
• Comfortable working closely with a founder
• Organised and able to maintain a posting schedule
• Willing to experiment with different content formats

You do not need to be an accountant .

We care more about your creativity, storytelling ability and understanding of social media. We will provide the accounting and business knowledge - your job is to make it interesting.

What Success Looks Like

Within the first few months, we want to see:

• A consistent TikTok and Instagram presence
• Improved video quality and storytelling
• Increased organic reach and engagement
• Growth in relevant followers
• Stronger founder recognition
• More people discovering Wafra through social media
• A consistent pipeline of content instead of last-minute posting
• Social media enquiries gradually converting into potential leads

Important

We are not looking for someone who simply designs posters and uploads them .

We want someone who genuinely enjoys creating content.

You should be the type of person who sees something happening in the office and immediately thinks: "Wait - don't move. This could be content."

If you're creative, love TikTok/Reels, enjoy filming and editing, and want the opportunity to help build a brand from its early stages, we'd love to hear