Content Creator

Grand Copthorne Waterfront Hotel Singapore; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading hotel is looking for a passionate Content Creator to produce engaging multimedia content. This role involves creating high-quality photo and video material, writing compelling marketing copy, and managing social media presence. Ideal candidates will combine creativity with expertise in digital marketing and hospitality, embodying an understanding of current trends and best practices.

Qualifications

• Prior experience in content creation or digital marketing preferred, fresh graduates with strong portfolios are welcome.
• Solid portfolio showcasing photo/video work and creative styling direction.
• Proficient in camera equipment and editing tools.

Responsibilities

• Plan, shoot, and edit in-house photo and video content.
• Write engaging captions and marketing copy.
• Create and manage content across multiple platforms.

Skills

Content creation

Digital marketing

Photography

Videography

Writing

Social media management

Creative direction

Tools

Lightroom

Photoshop

CapCut

Premiere Pro

Job description

Key Responsibilities

• Plan, shoot, and edit in-house photo and video content for rooms, dining, wellness, events, and promotions

• Provide creative direction and styling for professional photoshoots to ensure visuals are polished and on-brand

• Capture short-form videos (e.g. Reels, TikToks) and behind-the-scenes content for social media (Instagram, Facebook, TikTok, LinkedIn, Xiaohongshu, WeChat etc)

• Write engaging captions and marketing copy in line with the hotel’s tone of voice

• Create and manage content for social media, website, EDMs, in-room digital platforms, LED screens, internal/external communications etc

• Work closely with departments like F&B, Front Office, and Housekeeping to uncover content opportunities

• Develop and maintain a content calendar to support ongoing marketing campaigns and initiatives

• Stay up to date on social media trends, platform updates, and visual best practices

• Coordinate with external creatives (e.g. photographers, videographers, stylists, influencers) when required

• Support any other activities or tasks required by the Marketing & Communications team, including event coverage, internal comms, and media hosting

Requirements

• Prior experience in content creation, social media, photography/videography, or digital marketing preferred but not a must — preferably in hospitality, lifestyle, or F&B. Fresh graduates with strong portfolios in content creation will be considered as well.

• Solid portfolio showing photo/video work and creative styling direction

• Proficient in using camera equipment and editing tools (e.g. Lightroom, Photoshop, CapCut, Premiere Pro)

• Good writing skills and eye for detail

• Able to multi-task, work independently, and collaborate across departments

• Passionate about hospitality, food, travel, and creating meaningful and engaging content