Content Creation and Marketing Executive

AUTHENTIC MOVEMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in wellness and fitness seeks a creative and proactive marketing professional to join their team. You will be responsible for crafting engaging content, managing social media, and executing digital marketing campaigns. The role requires a strong creative flair and the ability to analyze performance metrics while staying ahead of trends to attract new clients.

Qualifications

• 2-3 years of relevant experience, especially in social media or content creation.
• Strong creative flair and an eye for visually engaging content.
• Proficiency with tools and analytics.

Responsibilities

• Produce eye-catching images, reels, and video shorts.
• Oversee social media platforms and content calendar.
• Develop and execute digital marketing campaigns.

Skills

Creativity

Social Media Management

Attention to Detail

Analytical Skills

Education

Bachelor's degree in marketing or a related field

Tools

Google Analytics

Social Media Management Platforms

Job description

You will be responsible for helping to shape and execute captivating content,

spreading the power of movement, building a vibrant community and attracting new clients.

You will also be responsible for certain aspects of marketing.

You will need to utilise your creative flair and thrive in the dynamic world of content for wellness and fitness.

Responsibilities:

• Create and Edit High-Quality Visuals: Produce eye-catching images, reels, video shorts and other engaging visuals that captivate audiences.
• Craft Compelling Copy: Write attention-grabbing headlines, captions and informative content that sparks conversations.
• Manage Social Media: Oversee various social media platforms and content calendar to grow our community, drive consistent engagement and measure performance.
• Stay Ahead of Trends: Keep up with social media and fitness trends to inform content strategy.
• Collaboration: Work closely with our team to create high-quality marketing collaterals that align with our brand.
• Search Engine Optimisation and Website Maintenance: Optimise content for SEO, and assist in updating the studio's website to improve performance.
• Digital Marketing Campaigns: Develop and execute digital marketing campaigns across various channels, including social media and search engines (e.g., Google advertisements, social media advertisements).
• Analytical Tools: Analyse and report on website and campaign performance using analytics tools (e.g., Google Analytics).
• Campaign Performance: Analyse campaign performance metrics and provide insights for improvement.
• Third Party Relationships: Build and maintain relationships with the media and influencers.
• Financial Aspects: Assist in managing the marketing budget and tracking expenses.

Qualifications

• Bachelor's degree in marketing or a related field
• 2-3 years of relevant experience, especially experience in social media or content creation
• Strong creative flair and an eye for visually engaging content
• Proficiency with social media management platforms, tools and analytics
• Up-to-date knowledge of social media trends and best practices
• Ability to work collaboratively, take direction and bring new ideas to the table
• A proactive self-starter who brings ideas to life and creates meaningful content