Consumer Experience & Data Insights Analyst, Nespresso SEA

Nestlé; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading coffee company in Singapore is seeking a Consumer Experience and Data Insights Analyst. In this role, you will provide analytical support to maximize customer lifetime value through data insights, campaign evaluations, and lifecycle program management. The ideal candidate has a relevant university degree and 3-5 years of CRM experience, preferably in a Direct-to-Consumer setting. Strong analytical skills and proficiency in SQL are essential.

Qualifications

• 3-5 years’ experience in CRM, preferably in a Direct-to-Consumer business.
• Experience in a multinational environment is a plus.
• Curiosity about data and ability to leverage it.

Responsibilities

• Provide recommendations and insights from data analyses.
• Execute and monitor Customer Lifecycle Programs.
• Initiate analyses that generate customer insights.

Skills

CRM expertise

Data analysis

SQL proficiency

Marketing knowledge

Education

University Degree in Business Management, Marketing, Statistics or Data Analytics

Job description

Overview

Position Snapshot - SEA Consumer Experience and Data Insights Analyst

Location: Singapore / Malaysia (flexible based on candidate's location)

Company: Nestle Nespresso

Type of contract: Permanent

Nestlé Nespresso International

Nestlé Nespresso has been one of the most successful operating units of the Nestlé Group, the world's leading food, beverage, nutrition and wellness company.

It has pioneered the portioned coffee market to provide premium coffees and related products/services, both in-home and out-of-home.

While benefiting from Nestlé's expertise, Nestlé Nespresso is a strategic business unit, with its unique business model, having the end-to-end responsibility from coffee sourcing to marketing, delivering premium coffee products and services to the end-consumer through its diverse sales channels (Retail, e-Commerce, contact center). Find out more about us on www.nespresso.com/careers.

As a Consumer Experience and Data Insights Analyst supporting SEA region, you will deliver comprehensive analytical support to SEA markets by identifying key drivers of customer behaviors and consumption patterns, shaping targeted CRM initiatives to maximize customer lifetime value. Conduct ad-hoc analyses on the customer base to inform strategic commercial decisions, while providing actionable recommendations for effective segmentation to optimize return on investment. Execution and monitoring of Customer Lifecycle Programs to ensure sustained engagement throughout customer journey.

Responsibilities

• Local Market Support to SEA markets
  • Provide recommendations and customer insights from data analyses and post evaluations
  • Co-ownership with Markets Lead to analyze performance of campaigns with concrete learnings & recommendations moving forwards
  • To execute campaigns and activations with strong understanding of the ecosystem (Nessoft/Adobe)
  • Work closely with other key stakeholders to implement best practices.
  • Support on Ad-hoc data requests from market
• Customer Lifecycle Management
  • With support from regional lead, execute and monitor performance of Lifecycle Programs to drive Customer Lifetime Value
• Regional Reporting and Analyses
  • Provide support to local markets in terms of forecasts of CRM KPIs and stocks on a regional level
  • Spontaneous initiation of any analysis that can generate customer insight or operational projects to add value to the customer relationship on a regional level
  • Leverage CRM data to gain deeper understanding of our customers at local & regional level
  • Running ad-hoc analyses on the customer base to inform strategic commercial decisions
• Others
  • Support market leads in the maintenance and management of customer data to ensure data integrity
  • Support local, regional and international CRM projects
  • Ad hoc analyses and projects

Qualifications

• University Degree preferably in Business Management, Marketing, Statistics or Data Analytics.
• 3-5 years’ experience in CRM, preferably in a Direct-to-Consumer business
• Experience in a multinational, multi-stakeholder environment would be an added advantage.
• Be curious about data, leveraging it to deliver actionable insights to influence business decisions and/or marketing strategies.
• Analytical experience using software in a business-oriented environment
• Proficiency in SQL is preferred