Consumer Engagement Specialist - Mumbai

Tesla; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Tesla is seeking a Consumer Engagement/Leads Generation Specialist to bolster its marketing efforts in Singapore. This role entails developing marketing plans, managing events, and engaging with customers to generate and nurture leads. Ideal candidates should possess more than five years of relevant experience in digital marketing and event coordination, with a strong focus on communication and strategic thinking.

Qualifications

• Minimum 5+ years in digital integrated marketing and communication; experience in Event Marketing preferred.
• Fluency in English and local languages; excellent communication skills.
• Proven ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop targeted marketing plans integrating various marketing tactics and activities.
• Assist in managing a comprehensive event calendar tracking marketing events.
• Evaluate and track success of programs and campaigns.

Skills

Communication

Negotiation

Project Management

Analytical Skills

Organizational Skills

Tools

Adobe Design Suites

PowerPoint

Photoshop

Job description

What To Expect

Tesla is looking for a Consumer Engagement/Leads Generation Specialist to support the marketing organization with various responsibilities including content creation, lead generation, and retail marketing events in India. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation, and execution skills.

What You'll Do

1. Work with the team to develop targeted marketing plans with a coherent integration of marketing tactics, events, and activities to achieve business goals.
2. Assist in the development, management, and implementation of a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, brand partnership events, and external corporate events (e.g., auto shows and product launches).
3. Assist in planning regional activities including store openings, test drives, and lead generation events.
4. Assist in developing in-store programs and campaigns to engage existing leads and generate new ones.
5. Evaluate and track the success of programs and campaigns.
6. Assist in project management and initial content creation for external newsletters, collateral, and customer communications (e.g., emails and letters).
7. Assist in inbound and outbound communications, including customer letters and emails for relevant marketing inboxes.
8. Collaborate with the communications team to ensure consistent and effective messaging of external documents and promotional materials.
9. Manage outside agencies and vendors as needed.
10. Deliver results of marketing objectives within the designated budgets.
11. Ensure compliance with Tesla's global brand strategy and corporate identity.
12. Support project management and content creation for external newsletters, collateral, and customer communication.

What You'll Bring

• Minimum 5+ years in digital integrated marketing and communication; experience in Event Marketing is preferred.
• Experience managing social media accounts and proficiency in Adobe design suites, PowerPoint, iOS, Photoshop is a plus.
• Excellent communication skills with fluency in English and local languages.
• High sense of urgency and entrepreneurial work ethic.
• Exceptional strategic thinking and analytical skills; ability to address cross-functional issues independently.
• Highly organized with the ability to manage multiple projects and meet deadlines.
• Result-driven, positive attitude, passionate, and able to inspire others.
• Proven ability to work in a fast-paced, dynamic, deadline-oriented environment.
• Experience with large company discipline and entrepreneurial attitude.
• Strong planning, execution, and negotiation skills.
• Asset management and negotiation skills; digital agency management and online-to-offline event coordination experience are preferred.

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