Community & Marketing Specialist (APAC)

BeamNG GmbH; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

Join a leading company in the gaming industry as a Community & Marketing Specialist (APAC). This role involves executing impactful marketing campaigns in the APAC region while engaging with the community on major Chinese platforms. Ideal candidates will have strong marketing experience and be proficient in Mandarin.

Benefits

Flexible working hours

Language courses

Talent development program

Parental leave

Employee assistance program

Relocation assistance

Qualifications

• 3+ years in marketing/community roles.
• Proficient in Mandarin with strong English skills.
• Experience with APAC markets and platforms.

Responsibilities

• Develop and execute marketing campaigns across APAC.
• Manage community content for Chinese platforms.
• Monitor campaign performance and community metrics.

Skills

Marketing Strategy

Community Engagement

Data Analysis

Communication

Relationship Management

Education

Bachelor's degree in Marketing or Communications

Job description

3 days ago Be among the first 25 applicants

Role Description

We are focused on creating a state-of-the-art, real-time, soft-body physics engine and making it widely available for entertainment and simulation purposes. Our most widely known product is our game BeamNG.drive, which is now available on Steam in Early Access.

Role Description

We are focused on creating a state-of-the-art, real-time, soft-body physics engine and making it widely available for entertainment and simulation purposes. Our most widely known product is our game BeamNG.drive, which is now available on Steam in Early Access.

To support our current and future growth in Asia-Pacific, with a strong focus on the Chinese market, we are seeking an experienced Community & Marketing Specialist (APAC) responsible for developing and executing marketing campaigns aimed at growing, engaging, and retaining our community. The role is based in mainland China (preferred), includes up to 20% regional travel, and requires routine collaboration with EU-based teams.

Responsibilities

Strategy & Campaigns

• Develop and execute impactful marketing campaigns across the APAC region
• Work closely with local agencies and partners to optimize strategic initiatives
  
  
  

Content, Channels & Localisation

• Manage day-to-day community and content for Chinese-specific platforms (including but not limited to Douyin, Bilibili, Weibo, Xiaohongshu, QQ, Wechat), plus regional social media, storefronts, blogs and social media
• Own localisation workflows and cultural adaptations for all game, marketing and support copy, ensuring appropriate compliance with regional regulations
  
  
  

Community & Partnerships

• Represent the company to players in the region: addressing support inquiries, managing any player-sentiment crisis, gathering and relaying actionable feedback to development teams
• Identify, negotiate and brief KOLs/influencers to amplify brand reach
• Build and maintain strong relationships with relevant media outlets, platform reps and event organisers
• Organise and support community events, engagement programs and partner activations at local and regional level
  
  
  

Additional Topics

• Monitor, analyze, and report on campaign performance, platform-sentiment and community metrics
• Iterate on strategy based on data-driven insights to improve growth, engagement and retention
• Assist with other marketing and community-related tasks as needed
  
  
  

Requirements

• Bachelor's degree in Marketing, Communications, or a related field (preferred)
• 3+ years of experience in a comparable role, or practical experience building and supporting large-scale, engaged communities
• Proficient Mandarin speaker with strong written and verbal English skills. Proficiency in additional APAC languages is a plus
• Deep expertise in Chinese social, e-commerce and distribution ecosystems
• Good knowledge of the regional markets (APAC), platforms, and cultural trends
• Experience managing campaigns across multiple countries and cultures
• Strong analytical, communication and interpersonal skills
• Proven ability to work independently with minimal supervision
  
  
  

Nice to have

• Passion for video games and interest in all things automotive
• Previous experience working or volunteering at an indie game development studio or publisher
• Proficiency with simulation and driving games, and the gaming market as a whole
• Comfortable with on-camera communication and interacting with people in virtual and physical settings
• Network of Chinese KOLs, media editors, platform representatives and/or automotive industry partners
  
  
  

Benefits

• Flexible working hours
• Language courses
• Talent development program (training budget, participation in seminars/conferences, etc)
• Personal development program (feedback, leadership, conflict engagement, etc)
• Parental leave
• Employee assistance program
• Relocation assistance (if applicable)
  
  
  

Our recruitment process

Our recruitment process includes an introductory call with an initial conversation led by our HR team, which is followed by a brief case study or assessment. This is followed by a discussion with our Head of Business Development and Strategy, and the final phase involves an interview with the stakeholders.

About Us

Our journey began in 2013 and we've continued to expand as an independent studio since then. We are a team of over 90 employees of 26 nationalities with a headquarters in Bremen, Germany, and we are always on the lookout for expert talent to join us!

We consider our employees to be our most valuable assets, and all of them play a vital role in helping us establish and nurture the company's culture and values. We are a guild of innovators, artists, engineers, and designers, who appreciate and embrace the diversity of our perspectives and know-how to apply them to grow together as a community and foster a healthy work environment.

Together, we are building a safe and inclusive atmosphere, with transparent processes to amplify individuality, empathy, respect, creativity, and continuous learning for all employees. Regardless of your identity or background, we would be happy to welcome your application if you feel inspired and want to become a part of our team! Skip writing lengthy cover letters and tell us more about your passion for gaming and why specifically BeamNG. Do not be discouraged if you don't meet all the criteria for a specific role, feel free to submit an unsolicited application.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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