Communications Director, APAC

Job Description

Are you a passionate, experienced and dedicated communications expert keen to help build & protect one of the world’s most beloved brands?

Bring your passion and drive as a crucial communications leader to support the LEGO Group’s reputation across Asia Pacific!


Core Responsibilities

Earned campaign development, activation & evaluation (approx. 50%)

• Drive commercial growth through insight-led execution, igniting earned media conversations to reinforce LEGO play values and stimulate brand desire
• Be the voice of Earned PR within APAC regional and local marketing teams, ensuring Earned channels are prioritized and coordinated into marketing plans
• Help craft global campaign development by representing regional market insights and needs via head of Markets & Channels Communications
• Support and enable local market teams to translate and adapt global campaigns into impactful local plans/activations across relevant channels (e.g. PR, Influencers, deep fans, events, etc.)
• Lead all aspects of campaign activation and evaluation to ensure consistency and executional excellence, capturing, sharing and actioning relevant takeaways
• Support local markets to ensure the best methodology earned communications, agency relationships e.g. procurement, briefing world-class process, priority narratives, key messages, etc.
  
  
  
  

Strategic corporate communications (approx. 30%)

• Lead and maintain brand reputation in the LEGO Group’s APAC markets
• Support work to establish the company and brand in new markets, including but not limited to India, Indonesia and Vietnam
• Have the skills and experience to provide support for a broad range of corporate communication activities including but not limited to issues management, corporate media relations (e.g., act as an extension of the distributed team in responding to difficult issues, sensitive reporting, media relations, proactively or reactively communicating corporate positions)
• Support essential communication opportunities (e.g. sustainability communication) in collaboration with the distributed team and local business units
  
  
  
  

Communications partnering (approx. 20%)

• Be a trusted essential communication adviser to the Regional President and APAC Leadership Team, across the full breadth of communication subject areas (strategic, crisis management, media relations, thought leadership etc.)
• Drive regional strategic internal communication activity to support delivery of business plans and colleague motivation and satisfaction. This includes delivering key internal communication moments (e.g. organizational change, Town Halls, team meetings, internal channel content & activation, etc.)
  
  
  
  

Play your part in our team succeeding!

This is an excellent generalist communication role which includes a wide variety of responsibility. It will be responsible for the regional adaptation and implementation of global campaigns, support delivery of commercial plans – including emerging market development – and provide sophisticated communication counsel to the regional leadership team and President. This role sits in Corporate Brand Communications but requires skillful and mature engagement across regional marketing teams, government & public affairs, commercial management in Business Units, regional leadership and global communication functions including corporate communications, executive partnering and internal communications.

Do You Have What It Takes

• Bachelor’s Degree or equivalent experience
• Validated work experience in consumer-facing communications (both agency and in-house experience preferred)
• Experience working in sophisticated, global organizations, ideally working at a regional or multi-market role in APAC (i.e. Australia/New Zealand, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Vietnam)
• Strategic problem solver with the skills to envision solutions and develop sound strategies, tactical plans and related processes
• Track record in issues management
• Clear, concise, detailed communicator
• Strong project management, planning and organizational skills, delivering multiple priorities simultaneously at scale with speed
• Track record of influence, excellent instinct and decision making
• Natural collaborator who excels in relationship building, partner management and collaboration
• Proven understanding of marketing ecosystem and track record creating successful integrated comms programs
• Relevant network of media and industry contacts
• Demonstrated leadership ability and strong followership
• Background in consumer-packaged goods, family entertainment, gaming or toys preferred
  
  
  
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.