Communications & Content Executive

THE PERSE SCHOOL (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

An international educational institution in Singapore is seeking a Communications and Content Executive. This role involves creating and managing diverse content, collaborating with various departments, and utilizing SEO best practices to enhance online presence. The ideal candidate should have at least 2 years of content writing experience and strong project management skills. This position offers opportunities for creative expression and collaboration in a dynamic environment.

Qualifications

• 2+ years of experience in content writing with a strong portfolio.
• Proficiency in content management systems and SEO tools.
• Hands-on experience with design tools.

Responsibilities

• Write and edit diverse content types including blogs and articles.
• Manage the company website and oversee content updates.
• Develop and execute content marketing campaigns.

Skills

Content writing

SEO knowledge

Research skills

Project management

Editing skills

Tools

Canva

Photoshop

Google Analytics

Job description

Overview

We are looking for a dynamic and skilled Communications and Content Executive to help drive our content initiatives across various platforms and formats.

Job Purpose

Responsible for creating, managing, and promoting a wide range of content including blogs, articles, press releases, emails, and more. Collaboratively manage website and blog, pitch articles to third-party platforms, and oversee sponsored content. Edit team-produced content, handle copywriting for adverts and script-writing for multimedia, and develop marketing materials. This role requires a strong understanding of SEO and content marketing metrics, as well as collaboration with other departments and external vendors.

Key Responsibilities

1. Content Creation & Management

• Write and edit content for blogs, articles, yearbooks, press releases, emails, magazines, and newsletters.
• Manage and promote the company website and blog, ensuring regular updates and engagement.
• Develop and pitch article ideas to relevant third-party platforms and manage the sponsored content pipeline.
• Create copy for adverts, scripts for videos and podcasts, and marketing materials such as eBooks and brochures.
• Conduct interviews with stakeholders and incorporate insights into content.

2. Editing & Collaboration

• Edit and review content produced by other team members for accuracy, consistency, and quality.
• Collaborate with other departments to brainstorm and execute innovative content ideas.
• Work with academics and external vendors on content-related material including articles, photos, videos, and content calendars.

3. Content Marketing & SEO

• Develop and execute content marketing campaigns to drive leads and increase subscribers.
• Utilize SEO best practices to optimize content and drive traffic to our site.
• Research and stay updated on SEO trends and content marketing strategies.
• Analyze content marketing metrics using tools like Google Analytics and make data-driven improvements.

Minimum Requirements

• Minimum of 2+ years of experience in content writing with a strong portfolio showcasing diverse content types.
• Proficiency in content management systems (CMS) and familiarity with SEO tools and practices.
• Hands-on experience with design tools like Canva and Photoshop.
• Experience with copywriting for adverts and script-writing for multimedia content.
• Strong research skills and the ability to create compelling content that drives engagement.
• Ability to manage multiple projects and deadlines effectively.
• Proficiency in English language with exceptional spelling and grammar skills.