Commercial Sales Manager

RACHELLE THE RABBIT DISTILLERY PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Join a fast-growing, award-winning distillery as a Commercial Sales Manager. This pivotal role involves driving sales growth, expanding market presence, and building strategic partnerships in the alcohol industry. You'll work in a dynamic environment, collaborating with marketing teams and engaging with key accounts across Singapore and regional markets. With uncapped earning potential tied to performance, this is an exciting opportunity for motivated sales professionals looking to make a significant impact in the spirits industry.

Benefits

High commission structure

Performance-based incentives

Travel opportunities

Dynamic work environment

Qualifications

• 6+ years of experience in sales, preferably in the alcohol or FMCG industry.
• Proven track record in meeting sales targets and developing business.

Responsibilities

• Drive sales performance and expand market presence.
• Identify new business opportunities and manage key accounts.

Skills

Sales Performance

Negotiation Skills

Market Analysis

Relationship Building

Business Development

Education

Bachelor's Degree

Job description

Commercial Sales Manager – Rachelle The Rabbit Distillery

Location: Singapore (with regional travel as needed)
Reports to: Co-founders

Position Overview

This role is with Rachelle The Rabbit Distillery (RTR) , Singapore’s largest distillery , known for crafting its proprietary brand, Compendium Spirits , alongside new brands and product lines in development. As RTR undergoes a transformation in its brand identity and structure , the Commercial Sales Manager will play a pivotal role in driving sales growth, expanding market presence, and strengthening key partnerships .

The Commercial Sales Manager is directly responsible for sales performance , sourcing and managing on-trade (bars, restaurants, hotels) and off-trade (retail, distributors, duty-free) accounts locally and regionally. The role involves identifying new business opportunities, negotiating strategic partnerships, and leading trade activations to drive revenue growth.

This position offers a highly competitive remuneration package , including a base salary plus a high commission structure tied to sales performance , providing strong earning potential for a results-driven candidate.

Key Responsibilities

1. Sales & Market Expansion

• Own and drive sales performance , ensuring revenue targets are met and exceeded.
• Identify and develop new business opportunities in both on-trade and off-trade channels.
• Build and manage relationships with key accounts, including distributors, wholesalers, and retail partners in Singapore and reginal markets .
• Expand RTR’s distribution network in key regional markets, including Malaysia, Thailand, and etc .
• Develop and execute strategic sales plans to optimize existing partnerships and penetrate new markets.

2. Brand & Commercial Strategy

• Collaborate with the marketing team to align sales initiatives with brand campaigns.
• Develop and implement trade marketing strategies to increase visibility and sell-through rates.
• Monitor competitor activities and analyse market trends to identify opportunities for growth.
• Negotiate and manage exclusive distribution agreements, pricing strategies, and promotional campaigns .

3. Partnership & Event Activation

• Identify and secure strategic partnerships to strengthen RTR’s presence in key markets.
• Work with bars, hotels, and premium retail chains to develop RTR-exclusive cocktails and promotions.
• Support RTR’s participation in trade shows, whisky festivals, and industry networking events .
• Collaborate with Anthology Bar (RTR’s cocktail bar) to leverage RTR’s brand house for customer engagement and education.

4. Sales Operations & Reporting

• Track and analyse sales performance metrics , providing insights to optimize strategies.
• Prepare monthly sales reports, forecasts, and market insights for senior management.
• Manage pricing structures, stock levels, and logistics coordination with distributors.

Key Requirements

• 6+ years of sales or business development experience in the alcohol, spirits, or FMCG industry .
• Proven track record in meeting and exceeding sales targets.
• Strong understanding of on-trade and off-trade sales dynamics .
• Existing network of contacts in the alcohol distribution and retail industry is a plus.
• Experience in export markets and regional sales is highly preferred.
• Passion for premium spirits, craft cocktails, and whisky culture .
• Excellent negotiation, communication, and relationship-building skills .
• Ability to travel regionally for market development.

Remuneration & Incentives

• Base salary + high commission structure based on sales performance.
• Uncapped earning potential with lucrative rewards for exceeding targets.
• Additional performance-based incentives and bonuses.

Why Join RTR?

• Be part of a fast-growing, award-winning distillery shaping the future of Asian whisky and spirits .
• Work with a passionate, dynamic team in an entrepreneurial and innovative environment .
• Opportunity to travel and expand RTR’s global footprint .

If you’re a highly motivated and aggressive sales professional looking for a performance-driven role with unlimited earning potential , apply now and be part of RTR’s exciting journey!