Commercial marketing manager

HK MARINE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

HK MARINE PTE. LTD. in Singapore is seeking a Marketing Manager to drive market research, brand strategy, product marketing, and digital campaigns. You will support sales with compelling materials and collaborate on events and partnerships.

The role emphasizes data-driven decision making, strong communication, and hands-on execution across channels, with responsibilities spanning brand guidelines, product launches, and customer relationships.

Qualifications

• Diploma in Marketing, Business Administration, or related field.
• Understanding of the medical aesthetic industry preferred.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and techniques.
• Strong analytical and problem-solving skills.
• Creative thinking and innovative marketing strategies.
• Strong organizational and time management skills.
• Ability to work independently and as part of a team.

Responsibilities

• Market research and analysis to identify target markets and trends.
• Brand management, guidelines, and partnerships.
• Product marketing plans and launch campaigns.
• Digital marketing including SEO/SEM and content marketing.
• Support sales with marketing materials and opportunities.
• Plan and manage events like trade shows and webinars.
• Manage customer relationships with healthcare professionals and distributors.

Skills

Market research

Brand management

Product marketing

Digital marketing

Sales support

Event planning

CRM

Communication skills

Analytical skills

Time management

Education

Diploma in Marketing

Tools

SEO tools

SEM tools

Analytics tools

Job description

Job Description & Requirements

Roles & Responsibilities

1. Market Research and Analysis:

• Conduct in-depth market research to identify target markets, competitors, and industry trends.

• Analyze market data to identify opportunities and challenges.

• Monitor the performance of marketing campaigns and adjust strategies as needed.

2. Brand Management:

• Develop and implement effective brand strategies to enhance brand awareness and reputation.

• Create and maintain brand guidelines and ensure consistency in all marketing materials.

• Manage brand partnerships and collaborations.

3. Product Marketing:

• Develop comprehensive marketing plans for new and existing products.

• Create compelling product launch campaigns, including marketing materials, presentations, and sales collateral.

• Manage product positioning and messaging.

4. Digital Marketing:

• Manage and optimize the company's website and social media channels.

• Develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and content marketing.

• Utilize digital analytics tools to track campaign performance and make data-driven decisions.

5. Sales and Business Development:

• Support the sales team by providing marketing materials and tools.

• Identify and develop new business opportunities.

• Collaborate with sales representatives to create effective sales presentations.

6. Event Planning and Management:

• Organize and execute marketing events, such as trade shows, conferences, and webinars.

• Manage event logistics, including budgeting, vendor selection, and attendee management.

7. Customer Relationship Management:

• Build and maintain strong relationships with customers, including healthcare professionals and distributors.

• Provide excellent customer service and address customer inquiries promptly.

Required Skills and Qualifications:

• Diploma in Marketing, Business Administration, or arelatedfield
• Understanding of the medical aesthetic industry preferred
• Excellent communication and interpersonal skills
• Proficiency in digital marketing tools and techniques
• Strong analytical and problem-solving skills
• Creative thinking and ability to developinnovativemarketing strategies
• Strong organizational and time management skills
• Ability to work independently and as part of a team