Commercial Manager

54; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A dynamic sports and entertainment agency is seeking a Commercial Manager to drive growth by identifying and managing new opportunities. The ideal candidate will have at least 5 years of experience, strong leadership, and a strategic mindset. This role involves market research, client relationship management, and collaboration across departments, offering a competitive salary and benefits including a discretionary annual bonus.

Benefits

Competitive Salary

Discretionary 8% annual bonus

Medical Insurance

CPF contributions

Qualifications

• 5+ years experience as Commercial Manager or in a relevant role.
• Proven experience in sales and/or marketing.
• Excellent communication skills at a professional level in English.

Responsibilities

• Develop and implement commercial strategies according to company goals.
• Conduct market research to identify new opportunities.
• Manage client relationships and acquire new customers.

Skills

Leadership

Market Research

Sales Techniques

Financial Analysis

Communication

Tools

Microsoft Excel

Job description

Application Deadline: 28 July 2025

Department: Commercial

Location: Singapore

Description

ABOUT 54GROUP:
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.

ROLE OVERVIEW:

The opportunity exists for a dynamic, motivated and experienced Commercial Manager to join the 54 team, to add value to our growth activities by identifying new commercial opportunities and managing marketing efforts.

The duties will include keeping abreast of trends and market conditions to provide strategic advice to upper management. An excellent Commercial Manager who has an entrepreneurial mindset and great leadership skills. The ideal candidate will also be a creative strategist with excellent organizational abilities. The goal is to promote and expand the company’s commercial activity that will generate revenues and lead to sustainable growth.

The Commercial Manager will be supported by Senior 54 Management, the candidate must be comfortable managing a variety of relationships and have the ability to work in different cultures.

KEY ROLES AND RESPONSIBILITIES:

• Develop and implement commercial strategies according to company goals and objectives aiming to accelerate growth
• Conduct market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.)
• Understand the requirements of existing customers to ensure their needs are being met
• Act to acquire new customers and manage client relationships (new and existing)

o Identify
o Contact (email, phone, face 2 face)
o Sell
o Overcome any objections, concerns or reservations
o Close

• Collaborate with and coordinate diverse teams (marketing, sales, customer service etc.)
• Build and maintain profitable partnerships with key stakeholders
• Monitor performance of commercial activities using key metrics and prepare reports for senior management
• Assist in setting financial targets and budget development and monitoring
• Identify opportunities to optimise existing processes to support the Commercial & Marketing teams
• Support in the development of the framework by which pricing & promotions decisions are made; performance is continually tracked & decisions are retrospectively assessed
• Anticipate new business by keeping on top of industry trends and conducting market research to identify new opportunities
  
  

SPECIAL SKILLS/EXPERIENCE/APTITUDES NEEDED:

• Proven and minimum 5+ year’s experience as Commercial Manager or another relevant role
• Experience in selling to Asian businesses is essential
• Proven experience in sales and/or marketing and managing relationships with key clients
• Understanding of sales techniques and ability to demonstrate these
• In-depth understanding of market research methods and analysis
• Solid knowledge of performance reporting and financial/budgeting processes
• Commercial awareness partnered with a strategic mindset
• Excellent organizational and leadership skills
• Outstanding communication and interpersonal abilities
• Autonomous self-starter with the ability to deliver in a fast-paced organisation with continual change
• Strong working knowledge of Microsoft Office, especially Excel
• Liaise regularly with all departments to ensure alignment
• Excellent verbal and written communication skills at a professional level in English. Language ability in a second language is a plus.
  
  

SALARY AND BENEFITS:

• Competitive Salary
• Discretionary 8% annual bonus (3% company, 5% personal performance)
• Medical Insurance
• CPF contributions