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A luxury goods company in Singapore is seeking a Commercial Director to lead the commercial strategy for Southeast Asia. This role involves developing market opportunities, setting sales targets, and managing a team. The ideal candidate has 10-15 years of experience in luxury retail and excels in a multicultural environment. Join us to enhance our brand's presence and performance in the region.
Surrounded by hisfamilyand guided by his strong entrepreneurial mindset, Georges-Edouard Piaget decided, in 1874, to create a watchmaking workshop in La Côte-aux-Fées, a small village in the middle of the Swiss mountains of the Jura.
Since that day, Piaget has pushed the limits to “do what has never been done before” and craftssophisticated and flamboyantwatches and jewellery creations.
Within the walls of our Ateliers de l’Extraordinaire, ourmasterartisans continue to harness rare skills that have been preserved and perfected from generation to generation.
Today, Piaget’s exceptional craftsmanship iscelebratedworldwide, supported by a strong global presence and a dedicated network of client support and retail colleagues who bring the spirit of our Maison to life every day.
MISSION
Reporting to the Managing Director and serving as a member of the local Executive Committee, the Commercial Director is responsible for translating the global commercial strategy to the specific market opportunities of the SEA region.
This role leads the commercial team to drive sales performance through effective strategies and a performance-driven culture. It ensures the integration of all commercial needs across departments through close cross-functional collaboration.
The Commercial Director champions the core values of the Maison while attracting, developing, and inspiring top talent.
KEY RESPONSIBILITIES
• Build a 3-year network development strategy for SEA, aligned with the Maison’s global direction and market potential
• Identify and evaluate commercial development opportunities to expand the brand’s footprint
• Establish strong relationships with mall management teams. Support lease negotiations with landlords to improve profitability
• Develop the 3-year commercial sales plan
• Set ambitious yet realistic sales targets across the network and monitor performance
• Ensure robust follow-up and reporting of retail network results
• Validate each boutique’s Commercial Action Plan, ensuring feasibility and timely follow-up
• Define and lead High Jewellery action plans, including participation in local and international events
Retail Partner Account Management
• Define and implement business plans to drive partner sell-out
• Ensure alignment between Retail Partner performance and Maison’s strategic objectives through regular reviews and KPIs monitoring
• Support Retail Partners with operational excellence: optimize assortments, streamline stock management, and improve in-store client experience
• Drive retailization efforts through coaching, sharing of best practices
Retail Operations Excellence
• Guarantee the highest standards of boutique operations (client experience, client service, boutique maintenance)
• Ensure full implementation of Maison policies and procedures, adapted to local regulations where needed
• Support the deployment of dedicated tools to optimize Retail operations and improve productivity
Client Development & Clienteling
• In coordination with the Client team, lead the development and implementation of relevant boutique clienteling initiatives and CRM programs
• Represent and act as an ambassador of the Maison and the market during events and with clients
Team Management & Talent Development
• Inspire and motivate Boutique Managers to build cohesive and high-performing sales teams
• Manage Boutique Managers by tracking performance for overall team and individual staff
• Lead recruitment, performance reviews, feedback processes, succession planning, and coaching initiatives
• Collaborate closely with the local Trainer to build and execute Individual Training Plans for boutique management
SCOPE
Geographical Area: Southeast Asia (Singapore, Malaysia, Thailand, and Export Markets)
Team Management: Direct management of 6 team members (office and retail)
CANDIDATE PROFILE
SKILLS
• Retail / Retail Partner Strategy & Operations
EXPERIENCE
• 10-15 years in commercial leadership roles, ideally within luxury retail
• Proven experience in international companies and multicultural environments
• Solid retail operational background is essential
ATTITUDE
STRENGTHS
• Inspirational leadership with the ability to align and galvanize teams around a shared vision
• Strong communication and interpersonal skills
• High empathy and people-oriented leadership
• Resilience and adaptability under pressure
«Always do better than necessary» is the motto which drives all of us to deliver the most extraordinary creations.
So are you ready to join the 5thgeneration of the family and ignite golden moments amongst our people?
We can’t wait to welcome you!