Cold Outreach & Drip Email Campaign Expert

upGrowth; Singapore; Hybrid; SGD 50,000 - 70,000; Full time

Job summary

A digital marketing agency located in Singapore seeks a Cold Outreach & Drip Email Campaign Expert to develop and execute email marketing strategies. This role involves managing campaigns, conducting A/B testing, and collaborating with creative teams. Candidates should have a Bachelor’s degree and 1-3+ years of email marketing experience, with proficiency in relevant platforms. Competitive salary and flexible working options are offered.

Benefits

Competitive salary

Flexible working hours

Professional development opportunities

Qualifications

• 1-3+ years of experience in email marketing with proven results.
• Strong understanding of email marketing metrics.
• Excellent written communication and copywriting skills.

Responsibilities

• Develop and implement email marketing strategies for outreach campaigns.
• Manage email campaign execution from concept to analysis.
• Conduct A/B testing and optimize campaign performance.

Skills

Email marketing strategy development

A/B testing

Analytics interpretation

Copywriting

Project management

Education

Bachelor's degree in Marketing or Communications

Tools

Mailchimp

HubSpot

Google Analytics

Job description

Cold Outreach & Drip Email Campaign Expert

About upGrowth

At upGrowth, we're dedicated to driving growth for values-driven organizations and results-oriented entrepreneurs. Through strategic digital marketing and innovative growth hacks, we help our clients build online authority, increase qualified inbound traffic, and develop brand awareness. We are now looking for a Cold Outreach & Drip Email Campaign Expert to join our team and contribute to our mission of guiding our clients toward realizing their full potential.

Job Overview

As a Cold Outreach & Drip Email Campaign Expert at upGrowth, you will be responsible for developing and executing innovative email marketing strategies to improve conversions, lead generation, and customer retention for upGrowth and our clients. You will leverage your expertise in email marketing platforms, analytics, and content creation to design personalized outreach campaigns that resonate with targeted audiences and drive measurable results.

Responsibilities

1. Develop and implement comprehensive email marketing strategies for cold outreach and drip campaigns to support client goals and objectives.
2. Manage all aspects of email campaign execution, from conceptualization to analysis, including list management, segmentation, and personalization.
3. Conduct A/B testing and analyze campaign performance to identify trends, insights, and opportunities for optimization.
4. Collaborate with content and design teams to create compelling email content and templates that align with brand guidelines and campaign goals.
5. Utilize analytics tools to monitor and report on campaign performance, providing actionable insights to clients and internal teams.
6. Stay abreast of email marketing trends and best practices, incorporating innovative techniques and technologies into campaigns to enhance effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3+ years of experience in email marketing, with a proven track record of developing successful cold outreach and drip email campaigns.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid) and analytics tools (e.g., Google Analytics, GTM).
• Strong understanding of email marketing metrics and the ability to analyze campaign performance to drive improvements.
• Excellent written communication and copywriting skills, with the ability to craft engaging email content.
• Highly organized with exceptional attention to detail and the ability to manage multiple projects simultaneously.

Why Join Us

• Be part of a dynamic, supportive team that values innovation, creativity, and results.
• Opportunity to work with a diverse clientele across various industries.
• Competitive salary and benefits package.
• Flexible working hours and the option for remote work.
• Continuous learning and professional development opportunities.

How to Apply

Please submit your CV and a cover letter outlining your experience and why you are the perfect fit for upGrowth's Cold Outreach & Drip Email Campaign Expert position. Include examples of successful email campaigns you have developed and executed.

Send your application to <hidden_email> with the Cold Outreach & Drip Email Campaign Expert Application as the subject line.