Assist in strategy, planning and budget setting processes
Participate in budget & resource management & tracking team utilization
Content Development
Develop and oversee content, including press releases, articles, media kits, and pitch materials, that aligns with client objectives and enhances brand positioning.
Manage content calendars and ensure timely execution and distribution of PR materials to maximize media coverage and audience engagement.
Collaborate with creative and digital teams to produce integrated content, actively contributing to the creation and refinement of strategic messaging.
Monitor media trends and industry news, proactively creating content that leverages opportunities for client visibility.
Ensure all content adheres to brand guidelines and meets the highest standards of quality and accuracy.
New Business Development
Assess validity and value of new & organic growth opportunities
Serve as project manager in preparation & delivery of organic growth or new business proposal content & in-person pitch meetings
Share industry POV and strong understanding of shifts and opportunities in the competitive agency landscape
Inform, educate & influence existing and potential future clients directly on WE value and positioning relative to competing agencies
Have a keen eye for opportunities to expand agencies scope and value add to the clients
Is able to connect the dots and see the bigger picture for the client and agency
Requirements:
A minimum of 4 years of communications experience (branding, marketing, internal communications, external communications) across PR agencies and/or in-house roles
Experience in community management, influencer engagement, and social media campaigns is preferred
Fluency in English (written and spoken) is required. A second regional language such as Mandarin would be a bonus
Any leadership experience mentoring a junior would be a bonus