Overview
Role and Responsibilities
As a CTO, you are expected to serve as a Digital Transformation Leader for SEA markets which will require you to have strong strategic knowledge on digital platforms and hands on experience of digital planning and execution. The role requires you to:
- Overall account stewardship and team management
- Responsible for the accounts digital strategy and approach
- Accountable for flawless planning and activation
- Expert knowledge on all digital buys especially performance media
- Effectively communicate and collaborate with multiple stakeholders
- Lead measurement, success metrics and learning agenda
- Lead data analysis and storytelling
- Drive innovations and initiatives from media partners
- Have strong numerical ability
- Use Excel to make sense of data and create client facing reports – SEM, Shopping Ads, Social, Programmatic, Video, Display
- Finance stewardship i.e. ensuring all plans are billed promptly and accurately
2. Required Skills & Attributes:
- 10+ years of experience in digital transformation or strategic transformation consulting.
- Hands on experience with activation across digital platforms i.e. Google Ads, TikTok, X, Meta, DV360, Microsoft Ads
- Google Analytics/Adobe Analytics experience is good to have
- Strong passion for and knowledge of Artificial Intelligence with focus on Machine Learning, LLM
- Strong familiarity with digital metrics
- In-depth knowledge of integrated marketing and digital disciplines i.e. audience targeting, analytics
- Strong client facing communication and presentation skills and inter-agency relations skills
- Team player with the confidence and integrity to earn client and internal team confidence quickly
- Strong attention to detail and ability to work independently with self-learning attitude
- Demonstrate critical thinking, problem solving abilities and time management skills
- Able to articulate and communicate clearly and persuasively
- Effective under pressure, high energy, and a collaborator
- Flexibility to work long hours and odd timings
3. Qualifications :
- Masters in Data Science & Data Management with focus on Data Lake Data Warehouse concepts
- Degree in Data Science with Python, Pig and relevant program knowledge on Principal Component Analysis (PCA), dimension reduction (DR)