Chief Marketing Officer (Fund House)

RecruitFirst; Singapore; On-site; SGD 180,000 - 250,000; Full time

Job summary

A leading fund management company in Singapore seeks a visionary Chief Marketing Officer to drive their marketing strategy and brand presence. This role entails building a robust marketing function and engaging clients effectively while ensuring regulatory compliance. The ideal candidate has extensive experience in financial services and a strong grasp of both digital and traditional marketing strategies. This position offers an exciting opportunity to shape the company's market presence in a competitive landscape.

Qualifications

• 10+ years of marketing experience in financial services.
• Deep understanding of investment landscape and investor segmentation.
• Proven success in scaling marketing functions.

Responsibilities

• Develop marketing strategy aligned with business goals.
• Create high-impact content for investor engagement.
• Ensure all marketing complies with regulations.

Skills

Digital marketing tools

Communication

Leadership

Stakeholder management

Education

Bachelor’s degree in Marketing, Business, Finance, or related field

Tools

CRM platforms

Job description

Our client is a fund management company focused on delivering innovative investment solutions for high-net-worth individuals, family offices, and institutional investors across Asia. With investment strategies grounded in rigorous research and agile execution, our client is seeking a visionary Chief Marketing Officer to lead their brand, distribution, and client engagement strategy in a competitive and regulated landscape.

Marketing Strategy & Leadership

• Develop and execute a comprehensive marketing strategy aligned with business goals across investor acquisition, retention, and brand awareness.

• Build and lead the marketing function from the ground up, including brand positioning, digital presence, public relations, and lead generation.

• Partner with the CEO, COO, and investment team to craft a compelling brand narrative and client value proposition.

Investor Communication & Content

• Create high-impact content including investment commentaries, fund factsheets, newsletters, and thought leadership to engage prospective and current investors.

• Ensure clarity, compliance, and consistency across all communications.

Channel Development & Demand Generation

• Develop B2B and B2C campaigns targeting HNWIs, family offices, and institutional channels.

• Identify and build relationships with distribution partners and platforms (e.g., private banks, IFAs, digital wealth platforms).

• Manage events, webinars, and investor education initiatives.

Digital & Brand Presence

• Lead the creation of the corporate website, CRM systems, social media, SEO/SEM, and digital marketing infrastructure.

• Build an authoritative digital footprint that reflects credibility and trust in the investment space.

Regulatory Compliance & Stakeholder Alignment

• Ensure all marketing materials and campaigns comply with MAS and other relevant regulatory guidelines.

• Work closely with compliance, legal, and product teams for approvals and governance.

Requirements

• Bachelor’s degree in Marketing, Business, Finance, or related field.

• 10+ years of marketing experience, with at least 5 years in the fund management, asset management, or financial services sector.

• Proven success in building brands and scaling marketing functions in early-stage or growth-stage environments.

• Deep understanding of the investment landscape, investor segmentation, and financial product marketing.

• Strong grasp of digital marketing tools, performance metrics, and CRM platforms.

• Excellent communication, leadership, and stakeholder management skills.

• Singaporeans only.