Chief Marketing Officer (Asset Management; Financial Services)

RecruitFirst Pte. Ltd; Singapore; On-site; SGD 150,000 - 250,000; Full time

Job summary

A fast-growing fund management firm seeks a Chief Marketing Officer to lead marketing, branding, and client engagement in a regulated financial landscape. This role involves developing marketing strategies, communications, and ensuring regulatory compliance while driving initiatives targeting high-net-worth individuals and institutions.

Qualifications

• Minimum 10 years of marketing experience, including 5+ years in fund management or financial services.
• Proven track record of building marketing functions in high-growth firms.

Responsibilities

• Develop and drive an integrated marketing strategy for business growth.
• Create insightful content for investor communication.
• Lead B2B and B2C marketing initiatives targeting HNWIs.

Skills

Digital marketing

CRM platforms

Performance analytics

Leadership

Communication

Stakeholder engagement

Education

Bachelor’s degree in Marketing, Business, Finance or related discipline

Job description

Chief Marketing Officer (Fund Management)

Mon-Fri: Office Hrs

Our client is a fast-growing fund management firm dedicated to delivering innovative investment solutions to high-net-worth individuals, family offices, and institutional investors across Asia. They are now looking for a visionary Chief Marketing Officer to spearhead their marketing, branding, and client engagement efforts in a dynamic and highly regulated financial landscape.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and drive an integrated marketing strategy that supports business growth, investor acquisition, and brand positioning.

• Build the marketing function from the ground up, covering brand development, digital presence, lead generation, and public relations.

• Collaborate closely with the CEO, COO, and investment leaders to shape a compelling brand narrative and client value proposition.

Investor Communication & Content

• Create insightful content including fund factsheets, market commentaries, newsletters, and thought leadership pieces.

• Maintain consistency, clarity, and compliance in all investor-facing communication.

Channel Development & Demand Generation

• Lead both B2B and B2C marketing initiatives targeting HNWIs, family offices, and institutional investors.

• Establish and grow distribution channels such as private banks, IFAs, and digital platforms.

• Organize investor events, webinars, and educational campaigns.

Digital & Brand Presence

• Oversee the development of the firm’s digital assets including website, social media, CRM, SEO/SEM, and marketing automation tools.

• Build a strong, credible online presence that reinforces the firm’s authority and trustworthiness.

Regulatory Compliance & Governance

• Ensure all marketing efforts meet MAS and relevant regulatory standards.

• Partner with compliance, legal, and product teams for timely approvals and alignment.

Requirements

• Bachelor’s degree in Marketing, Business, Finance, or a related discipline.

• Minimum 10 years of marketing experience, including 5+ years in fund management, asset management, or financial services.

• Proven track record of building and scaling marketing functions in high-growth or early-stage firms.

• Strong understanding of investor personas, distribution strategies, and financial product positioning.

• Proficient in digital marketing, CRM platforms, and performance analytics.

• Excellent leadership, communication, and stakeholder engagement skills.

• Singaporeans only