Channel Sales & Marketing Manager

Private Advertiser; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the food service industry is seeking a Marketing Manager to develop channel-specific marketing strategies and execute promotional campaigns. The ideal candidate will have a minimum of 5 years' experience in channel development or marketing, a degree in Marketing or Business Administration, and strong analytical and communication skills. This role requires creativity and the ability to work independently and collaboratively in a fast-paced environment.

Qualifications

• Minimum 5 years in channel development, sales or marketing roles.
• In-depth knowledge of market trends in the food service industry.
• Proficiency in data analysis, especially in Excel.

Responsibilities

• Develop sales channel-specific marketing strategies aligned with business objectives.
• Plan and execute promotional campaigns to drive sales.
• Conduct market research to identify trends and opportunities.

Skills

Analytical Skills

Communication

Creative Thinking

Education

Degree in Marketing or Business Administration

MBA or equivalent advanced degree

Tools

Microsoft Office Suite

PowerBI

SAP

Job description

Responsibilities

• Develop sales channel-specific marketing strategies that are aligned with overall business objectives.

• Collaborate with sales team to understand the needs and preferences of different distribution partners.

• Develop business plans tailored to specific channels, focus categories and target audiences.

• Create marketing collateral and sales support materials such as brochures, presentations, and product training materials.

• Lead SNOP (Sales and Operations Planning) process from sales angle by working with the team on business demand.

• Plan and execute promotional campaigns to drive sales through key channel partners.

• Coordinate with channel partners to leverage their marketing channels and resources for campaign execution.

• Conduct market research to identify trends, opportunities, and competitive threats within the food service industry.

• Analyze sales data and customer feedback to gain insights into channel performance and effectiveness of business plans.

• Any other relevant and ad-hoc tasks assigned by line manager.

Prerequisites

• Minimum 5 years of experience in channel development, sales, or marketing roles, with a proven track record of developing and executing successful channel strategies, experience in the food service industry is highly preferred.

• Degree in Marketing, Business Administration, or a related field. An MBA or equivalent advanced degree is a plus.

• In-depth knowledge of market trends, opportunities, and competitive landscape within the food service industry.

• Strong analytical skills with the ability to interpret market data and trends.

• Excellent communication and interpersonal skills.

• Creative thinker with the ability to develop innovative marketing campaigns.

• Proficiency in Microsoft Office suite, data analysis and good knowledge of Excel and financial software (e.g., PowerBI, SAP).

• Ability to work independently and collaboratively in a fast-paced environment.