Channel Optimization Director (Paid Ads)

OKX; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A leading cryptocurrency exchange in Singapore seeks a Channel Optimization Director to lead and optimize paid media strategies. This pivotal role involves managing significant budgets, developing strategic playbooks, and maximizing channel efficiency through data-driven insights. Ideal candidates will have extensive experience in performance marketing and a strong grasp of the cryptocurrency or FinTech sector.

Benefits

L&D programs and education subsidy

Team building programs

Wellness and meal allowances

Comprehensive healthcare schemes

Qualifications

• 8+ years of experience in performance marketing.
• At least 5 years managing major paid channels.
• Strong understanding of the Crypto or FinTech industry.

Responsibilities

• Own growth strategy and metrics for a core paid channel.
• Manage large-scale campaigns and continuously optimize.
• Lead creation of best-practice playbooks for your channel.

Skills

Performance marketing

Data analysis

Cross-functional communication

Channel optimization

A/B testing

Education

Bachelor’s degree in Marketing or related field

Tools

Analytics tools

Facebook Ads

Google Ads

Job description

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles:We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About this Opportunity

As a top-tier global cryptocurrency exchange, we are building a world-class, data- and strategy-driven performance marketing engine. To lead this charge, we are seeking a Channel Optimization Director who combines strategic vision with outstanding execution.

This is a new and pivotal role created for a top channel expert. Reporting directly to the Head of Performance Marketing, you will be the founder and leader of the Center of Excellence (CoE) for a core paid media channel. Your mission is threefold:

Become the Subject-Matter Expert (SME): Master a core channel (e.g., Meta/Facebook, Google), becoming the ultimate authority on its strategies and mechanics.

Drive Peak Growth: Maximize channel growth and efficiency (ROAS/CAC) through cutting-edge strategies and deep, continuous optimization.

Build the Playbook: Systematize your successful strategies and insights into scalable, repeatable playbooks that will empower our entire growth organization and fuel our global expansion.

This role offers a clear path to building and leading a dedicated team of channel specialists in the future.

As a top-tier global cryptocurrency exchange, we are building a world-class, data- and strategy-driven performance marketing engine. To lead this charge, we are seeking a Channel Optimization Director who combines strategic vision with outstanding execution. This is a new and pivotal role created for a top channel expert. Reporting directly to the Head of Performance Marketing, you will be the founder and leader of the Center of Excellence (CoE) for a core paid media channel. Your mission is threefold: Become the Subject-Matter Expert (SME): Master a core channel (e.g., Meta/Facebook, Google), becoming the ultimate authority on its strategies and mechanics. Drive Peak Growth: Maximize channel growth and efficiency (ROAS/CAC) through cutting-edge strategies and deep, continuous optimization. Build the Playbook: Systematize your successful strategies and insights into scalable, repeatable playbooks that will empower our entire growth organization and fuel our global expansion. This role offers a clear path to building and leading a dedicated team of channel specialists in the future. 作为全球顶尖的加密货币交易平台，我们正致力于构建一个世界级的、由数据和策略驱动的效果营销增长引擎。为此，我们诚邀一位兼具战略远见与卓越执行力的【渠道优化总监】加入我们。 这是一个为顶尖渠道专家量身打造的全新关键职位。您将作为我们核心付费渠道的“卓越中心”（Center of Excellence）的奠基人与负责人。您的核心使命是： 成为渠道专家： 深入钻研一个或多个核心渠道（如Meta/Facebook, Google等），成为该领域的最终专家（SME）。 驱动极致增长： 通过前沿的策略和精细化优化，最大化渠道的增长效率（ROAS/CAC）。 构建方法论体系： 将您成功的策略与洞察，沉淀为可规模化、可复制的标准化方法论（Playbook），赋能整个增长团队，为我们的全球业务扩张注入强大动力。 未来，您将有机会搭建并领导一支专注于渠道优化的精英团队。 What You’ll Be Doing:

Channel Strategy & Optimization: Take full ownership of the growth strategy, budget management, and execution for a core paid channel, being accountable for key business metrics like user acquisition and trading volume.

Hands-on Optimization & Testing: Manage large-scale, high-budget campaigns, continuously running A/B tests across the entire funnel—from creatives and audiences to bidding and landing pages—to achieve peak performance.

Methodology & Playbook Development: Lead the creation, documentation, and iteration of best-practice playbooks and SOPs for your designated channel, transforming individual expertise into a structured, organizational asset.

Data Analysis & Insights: Establish a robust measurement framework, utilizing analytics tools for precise attribution and in-depth analysis. Deliver clear, actionable insights and strategic recommendations to leadership.

Cross-functional Collaboration & Leadership: Work closely with regional marketing, brand, content, and product teams to ensure strategic alignment. Demonstrate strong potential to lead, mentor, and build a high-performing team of channel experts.

What We Look For In You:

8+ years of experience in performance marketing, with at least 5 years of deep, hands-on experience managing and optimizing major paid channels with a proven track record of managing seven-figure monthly budgets.

A recognized subject-matter expert in a specific channel, with a mastery of its algorithms, strategies, and latest trends.

Proven experience building channel optimization frameworks, SOPs, and playbooks from the ground up.

Exceptional analytical, strategic thinking, and cross-functional communication skills.

A strong understanding of the Cryptocurrency (Crypto) or FinTech industry is **highly preferred**.

Proven success with large-scale Facebook/Meta advertising is a significant plus.

Full professional proficiency in English is required for all business communications and reporting.

Basic conversational Mandarin is a necessity.

L&D programs and Education subsidy for employees' growth and development

Various team building programs and company events

Wellness and meal allowances

Comprehensive healthcare schemes for employees and dependants

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