Channel Marketing Specialist

Williams Lea; Singapore; Hybrid; SGD 72,000 - 96,000; Full time

Benefits offered by this job

15 days Annual Leave

Life Assurance

Private Medical Insurance

Referral Scheme

Job summary

Williams Lea seeks an APAC Channel Marketing Specialist based in Singapore to support regional marketing initiatives. You will coordinate campaigns, consolidate performance data and help drive digital marketing across APAC, while collaborating with global teams and regional stakeholders.

The role requires strong analytical skills, proficiency in Salesforce Marketing Cloud, Airtable and Excel, and the ability to adapt across time zones and markets in a lean, fast-paced environment.

Qualifications

• Approximately 3–5 years of experience in marketing operations, campaign coordination, or digital marketing.
• Experience in financial services or professional services is preferred.
• Strong verbal and written English with good copywriting skills.

Responsibilities

• Coordinate the operational execution of APAC marketing initiatives, including email campaigns, events, content distribution and digital programs.
• Consolidate marketing metrics from multiple campaigns and channels into clear quarterly performance reports.
• Prepare weekly summaries of marketing activities across the region for sales and business stakeholders.
• Support client email communications and distribution through marketing platforms.
• Partner with regional and global teams to align content, approvals and timelines.

Skills

Campaign coordination

Digital marketing

Marketing operations

Marketing analytics

Education

Bachelor's degree in Marketing

Tools

Salesforce Marketing Cloud

Airtable

Excel

Job description

Employment Type: Full-time, 12-month rolling contract

Work Arrangement: Hybrid — four days in the office and one day working remotely

Working Hours: Approximately 40 hours per week, with flexibility to support colleagues and stakeholders across APAC and the United States when required

Position Overview

We are seeking a proactive and highly organized APAC Channel Marketing Specialist to support the execution of regional marketing initiatives for a leading global financial services organization.

Based in Singapore, this role will provide operational, analytical and digital marketing support across APAC. The successful candidate will coordinate regional marketing activities, consolidate performance data, support email and digital campaigns, and help strengthen the organization’s profile across social media and other digital channels.

This position is well suited to a resourceful self-starter who thrives in a lean, fast-paced environment and can independently move projects forward while collaborating with global marketing teams and regional business stakeholders.

Key Responsibilities

• Coordinate the operational execution of APAC marketing initiatives, including email campaigns, events, content distribution and digital programs.
• Consolidate marketing metrics from multiple campaigns and channels into clear quarterly performance reports.
• Prepare weekly summaries of marketing activities across the region, providing sales and business stakeholders with an accessible snapshot of current and upcoming initiatives.
• Support the execution and centralized distribution of client email communications through the organization’s marketing platforms.
• Partner with regional and global teams to coordinate new content, approvals, distribution lists and campaign timelines.
• Help develop and maintain the APAC social media and digital content plan, including LinkedIn activity designed to increase the organization’s regional visibility.
• Assist with digital initiatives such as website content, campaign planning and event-related digital support.
• Track activities, workflows, deadlines and stakeholder inputs using Airtable and other internal systems.
• Analyze data from different platforms and translate the findings into concise reports and presentations.
• Prepare and edit straightforward marketing copy, emails, presentations and internal communications.
• Liaise regularly with the US-based marketing organization to ensure initiatives progress without unnecessary delays across time zones.
• Coordinate with Digital Marketing, Human Capital, Compliance and regional business stakeholders.
• Identify opportunities to improve existing processes and recommend practical, creative solutions for delivering marketing initiatives more effectively.

Qualifications and Experience

• Approximately 3–5 years of experience in marketing operations, campaign coordination, digital marketing, communications or a related discipline. Candidates with less experience may also be considered if they demonstrate the right capabilities and attitude.
• Experience within financial services, alternative investments, asset management or another fast-paced professional services environment is preferred.
• Strong proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Experience compiling, analyzing and presenting marketing or campaign-performance data.
• Familiarity with Salesforce Marketing Cloud is strongly preferred.
• Experience with Airtable is advantageous, although training can be provided.
• Strong written communication and basic copywriting skills.
• Excellent verbal and written English. Additional Asian-language capability is beneficial but not required.
• Comfortable learning proprietary email, compliance, workflow and reporting systems.

Key Attributes

• Self-motivated and able to work independently within a lean regional team.
• Tenacious and comfortable operating in an intense, fast-moving environment.
• Fast learner who can quickly become proficient in new systems and processes.
• Highly organized, detail-oriented and dependable.
• Strong communicator who can collaborate effectively across functions, cultures and time zones.
• Entrepreneurial and solution-oriented, with the confidence to suggest better ways of working.
• Flexible and willing to accommodate occasional early-morning or evening calls with global stakeholders.
• Capable of balancing multiple priorities while maintaining accuracy and meeting deadlines.

What Success Looks Like

The successful candidate will bring greater structure and consistency to regional marketing execution, provide clear visibility into APAC marketing activity and performance, and take ownership of essential operational responsibilities. This will enable senior marketing leadership to focus more time on strategic, higher-value initiatives while ensuring that regional programs continue to be executed efficiently and effectively.

Rewards and Benefits

We believe in supporting our employees in both their professional and personal lives. As part of our commitment to your well-being, we offer a comprehensive benefits package, including but not limited to:

• 15 days of Annual Leave
• Life Assurance
• Private Medical Insurance
• Referral Scheme

You will also have the opportunity to work for a global employer who is dedicated to offering each and every employee an enjoyable, challenging and rewarding career with future career development prospects!

Equality and Diversity

The Company values the differences that a diverse workforce brings to the organisation and will not discriminate because of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation (each of these being a “protected characteristic” in discrimination law). It will not discriminate because of any other irrelevant factor and will build a culture that values openness, fairness and transparency.

If you have a disability and would prefer to apply in a different format or would like to make a reasonable adjustment to enable you to make an interview please contact us at [e-mail](we do not accept applications to this email address).

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