Channel Marketing Manager

Coca-Cola Singapore Beverages Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the FMCG sector seeks a Trade Marketing Manager to design and execute channel strategies that align with business objectives. The role involves close collaboration with teams to develop marketing plans and track in-store promotions, requiring strong analytical and project management skills.

Qualifications

• 3-5 years of experience in Business Development, Key Account, and Sales in FMCG.
• Strong analytical skills to monitor performance and track competitors.
• Ability to collaborate effectively with various teams.

Responsibilities

• Develop annual Marketing Plan & Calendar for assigned channels.
• Supervise and implement consumer & trade promotions.
• Track & analyze business performance for each channel.

Skills

Collaboration

Analytical Skills

Project Management

Education

Bachelor’s Degree related to Business studies

Job description

Job Summary

To support the function lead to Design, Develop and Execute Trade Marketing Strategies and Annual Commercial & Channel Plans to achieve defined business objectives for assigned channels. Lead in the deployment of assigned channel plans working in close collaboration with market planning, activation and franchise teams, channel & field sales teams, striving towards execution excellence in trade and achievement of market objectives.

Key Duties / Responsibilities

• Develop annual Marketing Plan & Calendar for assigned channels and major retailers/trade customers.

• Work closely with respective Sales Managers (General Trade/Modern Trade/On Premise) to obtain alignment on Marketing Plan & Calendar as well as activities and promotions.

• Supervise the formulation of initiatives; plan, organize and implement consumer & trade promotions as well as marketing activities such as sampling and on-ground store activations.

• Work in collaboration with channel teams and market planning teams to develop and deploy appropriate POSM materials.

• Source for premiums & prizes for promotions as well as develop & produce supporting collaterals

• Develop PICOs/Execution Standards for assigned channels according to windows and each new product launch.

• Track, monitor & share status of in-store activation of promotions, POSM, equipment placement, marketing activities & new launches

• Conduct post-promotion analysis to identify and understand what works and didn’t work.

• Track & monitor spend to ensure expenditure is within budget.

• Work collaboratively with CCEFL to ensure adherence to brand guidelines for promotions & collaterals.

• Fully leverage on new product launches, national consumer promotions, proprietary assets/events to drive business for the respective channels (General Trade/Modern Trade/On Premise)

• Track & analyze business & brand performance for each channel & major retailers/trade customers. Identify opportunities and develop & implement plans to capitalize on them. Develop & implement corrective actions if necessary to ensure objectives & targets are on track

• Track & monitor competitors’ activities in each channel and ascertain possible impact on our business. To recommend corrective actions if needed.

• Set Performance KPIs & Performance expectations for Trade Marketing team under his/her care with the objectives of achieving set objectives of the year. Drive, guide/coach, engage, reward and develop team towards increased productivity, professional growth and Career Path Development of Trade Marketing team.

Qualification Criteria

• Bachelor’s Degree related to Business studies

• At least 3-5 years of experience in Business Dev, Key Account, General Trade, Sales experience in FMCG Sector