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A leading company in the tech sector is seeking an experienced marketer to lead product launch and marketing communication initiatives across various channels. This role involves collaboration with multiple teams to deliver innovative marketing strategies, oversee project execution, and drive brand communications to enhance customer engagement in Singapore's marketplace.
Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.The Channel Marketing Communications team is responsible for driving all marketing communications in the indirect channel, delivering best in class Apple customer experience across all customer touch-points, including communications and merchandising strategies within partners’ brick-and-mortar and online environments.We are looking for an experienced marketer and project owner to be responsible for driving product launch and origination works for Apple’s hardware and services as well as seasonal and tactical campaigns in all indirect routes to market / digital environments.
This role requires close collaboration with cross-functional teams both within and outside of Marketing Communications, and needs strong ownership to drive world-class marketing and communications solutions for Apple’s indirect routes to market.- Work with Partner Communications, Sales, Brand, Strategy and Product Marketing teams to identify key business challenges and opportunities. Translate marketing, business and partner objectives into strategic communication plans as well as insightful briefs that will inspire the best possible work.- Serve as single point of contact for projects from an overall planning, communications and deliverables perspective, representing SEA needs with Worldwide (WW) Marketing Communications to clearly articulate local insights, objectives and solutions for origination campaigns.- Write concise, strategic, creative briefs, and oversee cross-functional creation and production process, work closely with internal teams and external agencies to ensure flawless execution and timely delivery of assets that meet the business needs.- Collaborate with cross-functional teams to ensure alignment between Sales and Marketing throughout the campaign planning and production process.- Provide insights and findings to local partners and Worldwide (WW) Channel Marketing Communications.