Category Strategy and Innovations Manager

Coca-Cola Beverages Singapore, Malaysia & Brunei; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading company is looking for a Category Strategy and Innovations Manager to drive long-term growth through the development and implementation of category strategies. The role entails cross-functional collaboration, brand performance analysis, and continuous improvement to enhance product innovations in the FMCG sector.

Qualifications

• 5+ years of experience in category management or a similar role.
• 2+ years managing a team in the FMCG industry.
• Fluency in English for verbal and written communication.

Responsibilities

• Align brand and category goals with business objectives.
• Analyze trends, competitors, and customer behavior for opportunities.
• Collaborate with teams for smooth product launches.

Skills

Analytic background in consumer behavior

Business acumen

Strategic thought process

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Job Summary

The Category Strategy and Innovations Manager will assist in developing and implementing category and brand strategies that support long-term growth and profitability. The role involves coordinating cross-functional efforts, analyzing brand performance, and ensuring the execution of product innovations and launches. This position requires a focus on stakeholder collaboration, market analysis, and continuous improvement, contributing directly to driving sustainable category growth.

Job Description

• Work with internal team to align brand and category goals with business objectives
• Analyze trends, competitors, and customer behavior for opportunities
• Provide insights for product and brand strategies
• Collaborate with teams (Marketing, Sales, etc.) for smooth product launches
• Monitor portfolio performance and create plans to improve or troubleshoot
• Work with internal teams to align on category plans
• Coordinate with external partners for category initiatives
• Find ways to improve processes and make product development more efficient

Job Requirement

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of experience in category management, brand management, or a similar role, with 2 years and above managing team in FMCG industry.
• Comes with strong business acumen and strategic thought process.
• Must have analytic background in consumer behavior.
• Fluent in English for verbal and written communication.

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what is possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company has continued to thrive for over 137 years.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.